"Benefit-Based Conjoint Analysis."

Dong Soo Kim et al. (2017)

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DOI: 10.1287/MKSC.2016.1003

access: closed

type: Journal Article

metadata version: 2020-05-14

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Dong Soo Kim, Roger A. Bailey, Nino Hardt, Greg M. Allenby:
Benefit-Based Conjoint Analysis. Mark. Sci. 36(1): 54-69 (2017)

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