"The Value of Product Variety When Selling to Strategic Consumers."

Ali K. Parlaktürk (2012)

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DOI: 10.1287/MSOM.1120.0377

access: closed

type: Journal Article

metadata version: 2020-10-01

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Ali K. Parlaktürk:
The Value of Product Variety When Selling to Strategic Consumers. Manuf. Serv. Oper. Manag. 14(3): 371-385 (2012)

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