"The impact of corporate sustainability performance on advertising efficiency."

Karl Weinmayer, Marion Garaus, Udo Wagner (2024)

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DOI: 10.1007/S00291-023-00717-Z

access: open

type: Journal Article

metadata version: 2024-06-08

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  - https://dblp.org/rec/journals/ors/WeinmayerGW24
Karl Weinmayer, Marion Garaus, Udo Wagner:
The impact of corporate sustainability performance on advertising efficiency. OR Spectr. 46(1): 175-209 (2024)

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