"Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance ..."

Wen-Kuo Chen, Cheng-Kun Chen, Andri Dayarana K. Silalahi (2021)

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DOI: 10.1109/IRI51335.2021.00061

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Wen-Kuo Chen, Cheng-Kun Chen, Andri Dayarana K. Silalahi:
Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context. IRI 2021: 390-394

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