"Down-to-the-minute effects of super bowl advertising on online search ..."

Randall A. Lewis, David H. Reiley (2013)

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DOI: 10.1145/2492002.2482600

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-27

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Randall A. Lewis, David H. Reiley:
Down-to-the-minute effects of super bowl advertising on online search behavior. EC 2013: 639-656

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