"Effects of physical, non-immersive virtual, and immersive virtual store ..."

Cindy Lombart et al. (2020)

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DOI: 10.1016/J.CHB.2020.106374

access: closed

type: Journal Article

metadata version: 2020-12-29

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Cindy Lombart, Elena Millan, Jean-Marie Normand, Adrien Verhulst, Blandine Labbé-Pinlon, Guillaume Moreau:
Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior. Comput. Hum. Behav. 110: 106374 (2020)

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