"Media or message, which is the king in social commerce?: An empirical ..."

Wei Wang et al. (2019)

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DOI: 10.1016/J.CHB.2018.12.007

access: closed

type: Journal Article

metadata version: 2020-12-29

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Wei Wang, Renee Rui Chen, Carol Xiaojuan Ou, Steven Ji-Fan Ren:
Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media. Comput. Hum. Behav. 93: 176-191 (2019)

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