"Intelligent value-based customer segmentation method for campaign ..."

Chu-Chai Henry Chan (2008)

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DOI: 10.1016/J.ESWA.2007.05.043

access: closed

type: Journal Article

metadata version: 2017-05-26

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Chu-Chai Henry Chan:
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer. Expert Syst. Appl. 34(4): 2754-2762 (2008)

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