"Innovation diffusion model based on advertising expenditure with change-point."

Shiva, Neetu Gupta, Anu G. Aggarwal (2024)

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DOI: 10.1007/S13198-023-02109-6

access: closed

type: Journal Article

metadata version: 2024-07-04

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Shiva, Neetu Gupta, Anu G. Aggarwal:
Innovation diffusion model based on advertising expenditure with change-point. Int. J. Syst. Assur. Eng. Manag. 15(5): 1794-1801 (2024)

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