This study presents the results of a field study on the sources of financing used by black entrep... more This study presents the results of a field study on the sources of financing used by black entrepreneurs to finance their business startups. The results of the study indicate that most entrepreneurs do not use the loan services of the SBA. Specifically, only three (14 percent) of the twenty-two black entrepreneurs interviewed for this study used the Small Business Administration (SBA) as a means of financing their business start-ups. The findings also indicate that the non-use derives partly from the cumbersomeness of the SBA’s loan procedure.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
This study presents the results of a field study on the sources of financing used by black entrep... more This study presents the results of a field study on the sources of financing used by black entrepreneurs to finance their business startups. The results of the study indicate that most entrepreneurs do not use the loan services of the SBA. Specifically, only three (14 percent) of the twenty-two black entrepreneurs interviewed for this study used the Small Business Administration (SBA) as a means of financing their business start-ups. The findings also indicate that the non-use derives partly from the cumbersomeness of the SBA’s loan procedure.
International Academic Journal of Social Sciences, 2018
One of the biggest aims in marketing strategy is how to attract and retain customers through prod... more One of the biggest aims in marketing strategy is how to attract and retain customers through product promotion. Over the past sixteen years, social media has created revolutionary new ways of reaching customers (Lamberton & Stephen, 2016). Since the globalization of online purchases, corporations have engaged in a plethora of novel strategies to gain new customers. One of these strategies is called Behavioral retargeting. Behavioral Retargeting is a form of targeted advertising whereby advertisements are displayed to consumers, based on their previous browsing history (Stephen, 2015). When organizations use behavioral retargeting, they tag consumers allowing a cookie to be inserted in the user’s browser. When the cookie is inserted, the organization is able to display advertisements to the user on other Internet websites through an advertisement exchange (Stephen, 2015). The purpose is to increase conversion rates where visitors to sites become customers.
This study presents the results of a field study on the sources of financing used by black entrep... more This study presents the results of a field study on the sources of financing used by black entrepreneurs to finance their business startups. The results of the study indicate that most entrepreneurs do not use the loan services of the SBA. Specifically, only three (14 percent) of the twenty-two black entrepreneurs interviewed for this study used the Small Business Administration (SBA) as a means of financing their business start-ups. The findings also indicate that the non-use derives partly from the cumbersomeness of the SBA’s loan procedure.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
This study presents the results of a field study on the sources of financing used by black entrep... more This study presents the results of a field study on the sources of financing used by black entrepreneurs to finance their business startups. The results of the study indicate that most entrepreneurs do not use the loan services of the SBA. Specifically, only three (14 percent) of the twenty-two black entrepreneurs interviewed for this study used the Small Business Administration (SBA) as a means of financing their business start-ups. The findings also indicate that the non-use derives partly from the cumbersomeness of the SBA’s loan procedure.
International Academic Journal of Social Sciences, 2018
One of the biggest aims in marketing strategy is how to attract and retain customers through prod... more One of the biggest aims in marketing strategy is how to attract and retain customers through product promotion. Over the past sixteen years, social media has created revolutionary new ways of reaching customers (Lamberton & Stephen, 2016). Since the globalization of online purchases, corporations have engaged in a plethora of novel strategies to gain new customers. One of these strategies is called Behavioral retargeting. Behavioral Retargeting is a form of targeted advertising whereby advertisements are displayed to consumers, based on their previous browsing history (Stephen, 2015). When organizations use behavioral retargeting, they tag consumers allowing a cookie to be inserted in the user’s browser. When the cookie is inserted, the organization is able to display advertisements to the user on other Internet websites through an advertisement exchange (Stephen, 2015). The purpose is to increase conversion rates where visitors to sites become customers.
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Papers by Winston Awadzi