Data is fast becoming an integral element of every decision, customer touchpoint, and internal process. Yet making data both more meaningful and more rapidly available in the right context is a major challenge for almost every organisation. And there’s a bigger data load on the horizon.

The reality is that many organisations are data rich but insight poor. Without strong data foundations in place, they find it difficult to deliver data insights for better business decision making, for new business models and service lines and for improved customer experiences. Moreover, without the right data, it’s far more challenging to leverage the power of automation and prediction through machine learning.