SYBO

We’re thrilled to announce we were honored by the Digiday’s WorkLife Awards’ as this year’s Most Committed to Sustainability award winner! 🏆 At SYBO, we recognize that any real change has to start at the internal level. We’re lucky to have a team so passionate about not only reducing our own impact on the environment, but using our games’ platform to make a difference at a global scale as well. 🌎♻️ Thank you again to the WorkLife team for this honor. Check out the full list of this year’s winners: https://brnw.ch/21wQqQW

I had the pleasure of hitting the stage at Pocket Gamer Connects: London last week to share insights on how our team at SYBO built the Subway Surfers brand and continues to keep it culturally relevant for over a decade. A few key takeaways, in case you missed it: 🔁Consistency is key. Subway Surfers was inspired by our founders’ love for skateboarding and hip-hop, and these elements still shape the brand today. Staying true to your core identity while evolving with your audience is essential for longevity. 🤳Engaging social media strategy is essential to remain relevant. We have a team of social media experts and content creators who have their fingers on the pulse of what’s trending right now, whether it’s a new meme that dropped this morning or a trending song that we can play with. 👾Keep it fresh. Every three weeks, we introduce new characters and environments so Subway Surfers stays exciting to long-time players. This also opens doors for relevant pop culture references and in-game brand collaborations. A huge thanks to Charlie Scowen and the Steel Media Ltd team for having me!

SUBWAY SURFERS 2024 REWIND ⏰ In 2024, Subway Surfers reached 357 million downloads, with 4.5 billion lifetime downloads, and our social media channels reached over 1 billion views. 🤯 We visited six new locations and celebrated our 12th birthday by bringing back Subway Surfers Classic! Subway Surfers added new game modes and features: Floor is Lava, Veggie Hunt, Trick or Treat, and Player Profile. This is just a tidbit of everything our amazing SYBOnians worked on in 2024 - We are beyond excited to show you everything we have planned for 2025! 🤩 #SYBO #SubwaySurfers #MobileGames #DKGames

A night of delicious drinks, chatting, and quizzing. Cheers to everyone who joined, and an extra toast to our Office Manager & People Ops, Sisse Freiber, for planning it and Husted Vin for leveling up our wine knowledge (+10).

This just in… We’ve been named a WorkLife finalist in the 🌱Most Committed to Sustainability 🌱category! Cultivating a studio culture rooted in sustainability was a key goal of our founders, and now, over 15 years later, making a positive impact on our planet continues to guide everything we do at SYBO. Thank you to the WorkLife team for this recognition, and congratulations to all of this year’s finalists! 🌎♻️ 🔗 https://brnw.ch/21wQ4u5 #SYBO #MobileGames #Sustainability #WorkCulture

A true classic — Subway Surfers, was one of the top most-downloaded games of 2024.📱 As a nearly 13-year-old game, we don’t take our community’s unwavering support for granted, and are extremely grateful for our players that continue to support us year after year. 💙 We've got a lot planned for 2025 so stay tuned! 🏃🛹 #SYBO #SubwaySurfers #MobileGames #VideoGames #GooglePlay #AppStore

🎄✨ Happy Holidays from SYBO! ✨🎄 We want to take a moment to express our gratitude to our incredible community, partners, and players who’ve supported us this year. Your enthusiasm and passion drive us to create even more fun and exciting experiences in mobile gaming. We’re so grateful for the journey we’ve shared and look forward to the adventures that 2025 will bring! Wishing you all a joyful holiday season filled with warmth, laughter, and lots of game time! 🏃🛹 Happy Holidays and a Happy New Year! 🌟 #HappyHolidays #SYBO #MobileGaming #SubwaySurfers #GamesDK

Proud to partner with PlanetPlay in bringing Demi Lovato to the world of Subway Surfers for such an amazing cause. 🎤🌱 Players have a chance to unlock this iconic new character until January 5th while giving back and gaming for good. You can read more on Billboard 🎶 https://lnkd.in/dpmWP2mY #subwaysurfers #planetplay #demilovato #makegreenmoves #gamingforgood

We’re thrilled to share our CEO, @Mathias Gredal Nørvig, is speaking at GDC 2025! 🎮 Alongside leaders from the @United Nations Environment Programme and @Ustwo games, Mathias will share actionable insights for studios hoping to enhance their social impact efforts, but aren't quite sure where to begin. We hope to see you there! 🤩

Our Head of Player Experience, Celia Zimmermann, is heading to RovioCon and speaking on the Gaming for Good Track. Get some insights on Subway Surfers, and its green activations. 🌱 Event Details ⬇️ Unlocking Green Potential: How Mobile Games Drive Environmental Action 🕑 16:40 - 17:10 Speakers: Louisa Keight, Project Manager, Playing for the Planet (host) Anissa Nehls, Product Marketing Lead, Trailmix Galina Fedulova, Lead Product Marketing Manager, Wooga Celia Zimmerman, Head of Player Experience, SYBO #RovioCon #Playing4ThePlanet #MobileGames #SubwaySurfers #SYBO