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The uses of social television

Published: 01 May 2008 Publication History

Abstract

We present the results of two studies on social television concepts. In one study, a social TV prototype was tested in the field, allowing groups of users watching television at home to talk to each other over an audio link. Specific patterns of use are described, showing that users did perceive the system as valuable. In another study, focus groups were presented with several social TV concepts, and their responses were collected. These participants saw only moderate to marginal value in the concept. We discuss the discrepancy with reference to the limitations of each method. Based on our analysis, we conclude that our social television experience provides user value under certain favorable conditions. Participants deal with potential conflicts between conversation and television audio without the need for additional technical support, and there is no indication that a video link would improve the experience. However, designing for the social dynamics at the beginnings, ends, and outside of conversations remains an open challenge.

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    cover image Computers in Entertainment
    Computers in Entertainment   Volume 6, Issue 1
    Social television and user interaction
    January 2008
    123 pages
    EISSN:1544-3574
    DOI:10.1145/1350843
    Issue’s Table of Contents
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Association for Computing Machinery

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    Publication History

    Published: 01 May 2008
    Accepted: 01 November 2007
    Received: 01 April 2007
    Published in CIE Volume 6, Issue 1

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    Author Tags

    1. ITV
    2. field test
    3. focus group
    4. interactive television
    5. social television
    6. voice chat

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