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A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers

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Haiyi ZhuAuthors Info & Claims

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

Article No.: 510, Pages 1 - 11

https://doi.org/10.1145/3491102.3517546

Published: 29 April 2022 Publication History

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Abstract

As more individuals consider permanently working from home, the online labor market continues to grow as an alternative working environment. While the flexibility and autonomy of these online gigs attracts many workers, success depends critically upon self-management and workers’ efficient allocation of scarce resources. To achieve this, freelancers may develop alternative work strategies, employing highly standardized schedules and communication patterns while taking on large work volumes, or engaging in smaller numbers of jobs whilst tailoring their activities to build relationships with individual employers. In this study, we consider this contrast in relation to worker communication patterns. We demonstrate the heterogeneous effects of standardization versus personalization across different stages of a project and examine the relative impact on job acquisition, project completion, and earnings. Our findings can inform the design of platforms and various worker support tools for the gig economy.

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Cited By

Hernandez RSong QKou YGui X(2024)"At the end of the day, I am accountable": Gig Workers' Self-Tracking for Multi-Dimensional Accountability ManagementProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642151(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642151
Hsieh JAdisa OBafna SZhu H(2023)Designing Individualized Policy and Technology Interventions to Improve Gig Work ConditionsProceedings of the 2nd Annual Meeting of the Symposium on Human-Computer Interaction for Work10.1145/3596671.3598576(1-9)Online publication date: 13-Jun-2023
https://dl.acm.org/doi/10.1145/3596671.3598576
Kim PCheon ESawyer S(2023)Online Freelancing on Digital Labor Platforms: A Scoping ReviewCompanion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3584931.3607011(259-266)Online publication date: 14-Oct-2023
https://dl.acm.org/doi/10.1145/3584931.3607011
Show More Cited By

Index Terms

A Little Too Personal: Effects of Standardization versus Personalization on Job Acquisition, Work Completion, and Revenue for Online Freelancers
1. Human-centered computing
  1. Collaborative and social computing
    1. Empirical studies in collaborative and social computing

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Published In

cover image ACM Conferences

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

April 2022

10459 pages

ISBN:9781450391573

DOI:10.1145/3491102

Editors:
Simone Barbosa
PUC-Rio, Brazil
,
Cliff Lampe
University of Michigan, USA
,
Caroline Appert
Université Paris-Saclay, France
,
David A. Shamma
Toyota Research Institute, USA
,
Steven Drucker
Microsoft Research, USA
,
Julie Williamson
University of Glasgow, UK
,
Koji Yatani
University of Tokyo, Japan

Copyright © 2022 Owner/Author.

This work is licensed under a Creative Commons Attribution International 4.0 License.

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 April 2022

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CHI '22

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CHI '22: CHI Conference on Human Factors in Computing Systems

April 29 - May 5, 2022

LA, New Orleans, USA

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Cited By

Hernandez RSong QKou YGui X(2024)"At the end of the day, I am accountable": Gig Workers' Self-Tracking for Multi-Dimensional Accountability ManagementProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642151(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642151
Hsieh JAdisa OBafna SZhu H(2023)Designing Individualized Policy and Technology Interventions to Improve Gig Work ConditionsProceedings of the 2nd Annual Meeting of the Symposium on Human-Computer Interaction for Work10.1145/3596671.3598576(1-9)Online publication date: 13-Jun-2023
https://dl.acm.org/doi/10.1145/3596671.3598576
Kim PCheon ESawyer S(2023)Online Freelancing on Digital Labor Platforms: A Scoping ReviewCompanion Publication of the 2023 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3584931.3607011(259-266)Online publication date: 14-Oct-2023
https://dl.acm.org/doi/10.1145/3584931.3607011
Hsieh JKarger MZagal LZhu H(2023)Co-Designing Alternatives for the Future of Gig Worker Well-BeingProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3595982(664-687)Online publication date: 10-Jul-2023
https://dl.acm.org/doi/10.1145/3563657.3595982
Siddique MBasit MFatima I(2022)Empirical Study for Improving Project Allocation on Freelancing Platform2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT)10.1109/3ICT56508.2022.9990740(325-332)Online publication date: 20-Nov-2022
https://doi.org/10.1109/3ICT56508.2022.9990740

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