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Information systems for competitive advantage: implemenation of a planning process

Published: 01 December 1985 Publication History

Abstract

As the pace of competition intensifies in the 80's, the use of information systems as competitive weapons is accelerating. Among the now classic cases are the computerized reservation system of American Airlines, the Cash Management Account of Merrill Lynch, and the order entry system of American Hospital Supply. These are examples of strategic information systems (SIS). The work that gave rise to this paper addresses the question, "How can an organization discover such SIS opportunities systematically?"
The authors developed and implemented a five-phase planning process to identify and evaluate SIS and to win top management support. Underlying their approach is a conceptual framework that views an enterprise's suppliers, customers, and competitors as the strategic targets of five strategic thrusts: differentiation, cost, innovation, growth, and alliance. Strategic thrusts represent the fundamental link between the firm's strategy and its use of information technology. Strategic information systems support and shape the organization's strategic thrusts.

References

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Gorry, A. and Scott Morton, M. "A Framework for Management Information Systems," Sloan Management Review, Volume 13, Number 1, Fall 1971, pp. 55-70.
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IBM Information Systems Planning Guide: Business Systems Planning, (4th Ed.), New York, New York, 1984
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Published In

cover image MIS Quarterly
MIS Quarterly  Volume 9, Issue 4
December 1985
72 pages

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Society for Information Management and The Management Information Systems Research Center

United States

Publication History

Published: 01 December 1985

Author Tags

  1. competitive advantage
  2. competitive strategy
  3. information systems planning
  4. planning process
  5. strategic information systems

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  • (2013)Success factors for information logistics strategy - An empirical investigationDecision Support Systems10.1016/j.dss.2012.09.00154:3(1207-1218)Online publication date: 1-Feb-2013
  • (2008)A neural network evaluation model for ERP performance from SCM perspective to enhance enterprise competitive advantageExpert Systems with Applications: An International Journal10.1016/j.eswa.2007.08.10235:4(1809-1816)Online publication date: 1-Nov-2008
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  • (2003)A framework for extending potency and reducing competitive risk in the IT strategic systems portfolioBusiness strategies for information technology management10.5555/954072.954080(96-114)Online publication date: 1-Jan-2003
  • (2002)The relationship between information and communication technologies adoption and managementInformation and Management10.1016/S0378-7206(01)00141-039:8(659-675)Online publication date: 1-Sep-2002
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