From the Publisher:
In the new digital economy, rapid, unrelenting change is the only constant. To compete amid such a whirlwind of change, companies must be able to anticipate and adapt to ever-evolving market conditions, at warp-speed. More than anything, the key to achieving warp-speed strategic performance is maintaining a steady flow of fully-integrated, actionable information about all key business areas, including production, customer service, supply, marketing, sales, and HR.
But, as internationally acclaimed e-business intelligence guru Bernard Liautaud shows in this important new book, when it comes to corporate intelligence, most companies are still plodding along at the speed of the steam-driven locomotive. Anyone who doubts that assertion need only consider the recent findings by researchers at IBM that most business actively use only 7% of their data in making strategic business decisions.
In E-Business Intelligence , Bernard Liautaud shows you how to get your company up to speed for the Internet economy. With the help of fascinating and instructive case studies from Lucent, Dow Chemical, Disney, T. Rowe Price, Telecom Italia, Penske, Peugeot, Go Network and other major players at the forefront of the e-business revolution, he explains how, using a handful of key Web technologies, you can transform the vast reservoir of raw, untapped data languishing in your company databases into a corporate intelligence gold mine.
You'll learn how to excavate and integrate information spread throughout your company into a total corporate intelligence network embodying all organizational levels. And you'll learn how to strategically deploy e-business intelligence to significantly reduce costs, substantially improve operational efficiencies, achieve bold new levels of customer loyalty, forge solid, mutually beneficial alliances with suppliers and distributers, radically expand the scope and effectiveness of your marketing initiatives, and much more.
Writing from a strictly business, non-technical, perspective, Liautaud explains the what, why, and how of e-business intelligence in the new information economy. Then, focusing on the three main areas of e-business intelligence—intranets, extranets, and business-to-business e-commerce—he describes cutting edge strategies for accessing, analyzing, and sharing corporate data internally throughout an organization, as well as externally with customers, partners, and suppliers.
What it will take to prepare your company to compete and win in the rapidly emerging world, e-business economy__ __ Read E-Business Intelligence and find out from the mind behind the intelligence strategies at many of today's leading e-business giants.
Cited By
- Wickramasuriya R, Ma J, Berryman M and Perez P (2013). Using geospatial business intelligence to support regional infrastructure governance, Knowledge-Based Systems, 53, (80-89), Online publication date: 1-Nov-2013.
- Hsieh C and Hung J (2009). Integration agent negotiation and data global consistency forms automatic and none Bullwhip effect supply chain, WSEAS Transactions on Information Science and Applications, 6:6, (1037-1050), Online publication date: 1-Jun-2009.
- Panian Z Expected progress in the field of business intelligence Proceedings of the 8th WSEAS international conference on Artificial intelligence, knowledge engineering and data bases, (170-175)
- Panian Z Supply chain intelligence in e-business environment Proceedings of the 9th WSEAS International Conference on Computers, (1-6)
- Kasdorf W Bibliography The columbia guide to digital publishing, (709-717)
- Baensch R International issues The columbia guide to digital publishing, (587-615)