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November 2021
When does social desirability become a problem? Detection and reduction of social desirability bias in information systems research
Information and Management (IMAN), Volume 58, Issue 7https://doi.org/10.1016/j.im.2021.103500
Abstract
Social desirability (SD) bias occurs in self-report surveys when subjects give socially desirable responses by over- or underreporting their behavior. Despite knowledge of SD as a potential threat to the validity of information systems ...
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