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- research-articleJune 2024Best Paper
LLMs for Explainable Few-shot Deception Detection
IWSPA '24: Proceedings of the 10th ACM International Workshop on Security and Privacy AnalyticsPages 37–47https://doi.org/10.1145/3643651.3659898This study investigates the effectiveness of Large Language Models (LLMs) in detecting deception using a Retrieval Augmented Generation (RAG) framework for few-shot learning in domain-agnostic settings. Our approach combines the sophisticated reasoning ...
- research-articleJune 2024
Domain Independent Deception Detection: Feature Sets, LIWC Efficacy, and Synthetic Data Challenges
IWSPA '24: Proceedings of the 10th ACM International Workshop on Security and Privacy AnalyticsPages 59–68https://doi.org/10.1145/3643651.3659895Deception is increasingly prevalent in the modern world, appearing in many different forms (domains) from phishing emails to fictitious product reviews, or even false political statements. Many researchers are looking for ways to identify deception ...
- research-articleJuly 2022
Identifying review spam with an unsupervised approach based on topic abuse
ICCAI '22: Proceedings of the 8th International Conference on Computing and Artificial IntelligencePages 350–356https://doi.org/10.1145/3532213.3532265The harmfulness of review spam (also known as deceptive opinion) has long been recognized. However, due to the lack of supervised annotations, detecting these fake reviews is challenging ever since the dawn of this field. In this paper, by exploring ...
- research-articleJanuary 2022
Detecting fraudulent online Yelp reviews using K-L divergence and linguistic features
Procedia Computer Science (PROCS), Volume 204, Issue CPages 618–626https://doi.org/10.1016/j.procs.2022.08.075AbstractNearly all businesses that sell a product or service directly to consumers will be reviewed online. The ubiquity and importance of these online reviews to business success has woefully produced numerous opportunities for fraud. In this paper, we ...
- research-articleNovember 2021
RacketStore: measurements of ASO deception in Google play via mobile and app usage
IMC '21: Proceedings of the 21st ACM Internet Measurement ConferencePages 639–657https://doi.org/10.1145/3487552.3487837Online app search optimization (ASO) platforms that provide bulk installs and fake reviews for paying app developers in order to fraudulently boost their search rank in app stores, were shown to employ diverse and complex strategies that successfully ...
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- research-articleNovember 2019
The Art and Craft of Fraudulent App Promotion in Google Play
CCS '19: Proceedings of the 2019 ACM SIGSAC Conference on Computer and Communications SecurityPages 2437–2454https://doi.org/10.1145/3319535.3345658Black Hat App Search Optimization (ASO) in the form of fake reviews and sockpuppet accounts, is prevalent in peer-opinion sites, e.g., app stores, with negative implications on the digital and real lives of their users. To detect and filter fraud, a ...
- research-articleNovember 2019
DeepSpot: Understanding Online Opinion Spam by Text Augmentation using Sentiment Encoder-Decoder Networks
LENS'19: Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Analytics for Local Events and NewsArticle No.: 3, Pages 1–10https://doi.org/10.1145/3356473.3365187Recently opinion spam has been widespread on online review websites and has received significant research attention. Existing approaches to detecting online opinion spam can be categorized into three groups: (1) review behavior-based approaches, which ...
- research-articleMarch 2019
Opinion Spam Detection through User Behavioral Graph Partitioning Approach
ISMSI '19: Proceedings of the 2019 3rd International Conference on Intelligent Systems, Metaheuristics & Swarm IntelligencePages 73–77https://doi.org/10.1145/3325773.3325783Online reviews, an important source of user opinions, help not only other customers to make a decision but also manufacturers to improve quality of their products or services. Due to commercial reasons, untruthful reviews (spam) written to promote or ...
- research-articleOctober 2018
Fraud De-Anonymization for Fun and Profit
CCS '18: Proceedings of the 2018 ACM SIGSAC Conference on Computer and Communications SecurityPages 115–130https://doi.org/10.1145/3243734.3243770The persistence of search rank fraud in online, peer-opinion systems, made possible by crowdsourcing sites and specialized fraud workers, shows that the current approach of detecting and filtering fraud is inefficient. We introduce a fraud de-...
- short-paperMay 2018
Public Opinion Spamming: A Model for Content and Users on Sina Weibo
WebSci '18: Proceedings of the 10th ACM Conference on Web SciencePages 210–214https://doi.org/10.1145/3201064.3201104Microblogs serve hundreds of millions of active users, but have also attracted large numbers of spammers. While traditional spam often seeks to endorse specific products or services, nowadays there are increasingly also paid posters intent on promoting ...
- research-articleOctober 2017
Automated Crowdturfing Attacks and Defenses in Online Review Systems
CCS '17: Proceedings of the 2017 ACM SIGSAC Conference on Computer and Communications SecurityPages 1143–1158https://doi.org/10.1145/3133956.3133990Malicious crowdsourcing forums are gaining traction as sources of spreading misinformation online, but are limited by the costs of hiring and managing human workers. In this paper, we identify a new class of attacks that leverage deep learning language ...
- research-articleAugust 2017
Paid review and paid writer detection
WI '17: Proceedings of the International Conference on Web IntelligencePages 637–645https://doi.org/10.1145/3106426.3106433There has been a surge in opinion-sharing in the public domain. Some opinions greatly influence our decisions, e.g., the choice of purchase. Malicious parties or individuals exploit social media by generating fake reviews for opinion manipulation. This ...
- research-articleMarch 2017
Graphic model analysis of frauds in online consumer reviews
ICC '17: Proceedings of the Second International Conference on Internet of things, Data and Cloud ComputingArticle No.: 47, Pages 1–7https://doi.org/10.1145/3018896.3018942Consumers often rely on online reviews and opinions posted on social media to make a decision when they purchase products or services. This article addresses what are collectively referred to as opinion spam, which are opinions posted by fake reviewers ...
- research-articleFebruary 2017
Authentic versus fictitious online reviews
Journal of Information Science (JIPP), Volume 43, Issue 1Pages 122–134https://doi.org/10.1177/0165551515625027Extant literature suggests that authentic and fictitious online reviews could be distinguished by leveraging on their textual characteristics. However, nuances in textual differences between authentic and fictitious reviews across different categories ...
- research-articleAugust 2016
Toward understanding the cliques of opinion spammers with social network analysis
ASONAM '16: Proceedings of the 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and MiningPages 1163–1169Consumer generated product reviews are considered as more persuasive than commercial advertising, and are now an important message source to make purchase decision. Nevertheless, firms may purposely hire spammers to create fake reviews to promote their ...
- research-articleApril 2016
On the Temporal Dynamics of Opinion Spamming: Case Studies on Yelp
WWW '16: Proceedings of the 25th International Conference on World Wide WebPages 369–379https://doi.org/10.1145/2872427.2883087Recently, the problem of opinion spam has been widespread and has attracted a lot of research attention. While the problem has been approached on a variety of dimensions, the temporal dynamics in which opinion spamming operates is unclear. Are there ...
- posterNovember 2015
Discovering Opinion Spammer Groups by Network Footprints
COSN '15: Proceedings of the 2015 ACM on Conference on Online Social NetworksPage 97https://doi.org/10.1145/2817946.2820606Online reviews are an important source for consumers to evaluate products/services on the Internet (e.g. Amazon, Yelp, etc.). However, more and more fraudulent reviewers write fake reviews to mislead users. To maximize their impact and share effort, ...
- ArticleSeptember 2015
Discovering opinion spammer groups by Network footprints
ECMLPKDD'15: Proceedings of the 2015th European Conference on Machine Learning and Knowledge Discovery in Databases - Volume Part IPages 267–282https://doi.org/10.1007/978-3-319-23528-8_17Online reviews are an important source for consumers to evaluate products/services on the Internet (e.g. Amazon, Yelp, etc.). However, more and more fraudulent reviewers write fake reviews to mislead users. To maximize their impact and share effort, ...
- research-articleAugust 2015
Collective Opinion Spam Detection: Bridging Review Networks and Metadata
KDD '15: Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data MiningPages 985–994https://doi.org/10.1145/2783258.2783370Online reviews capture the testimonials of "real" people and help shape the decisions of other consumers. Due to the financial gains associated with positive reviews, however, opinion spam has become a widespread problem, with often paid spam reviewers ...
- research-articleMay 2015
Detecting Singleton Review Spammers Using Semantic Similarity
WWW '15 Companion: Proceedings of the 24th International Conference on World Wide WebPages 971–976https://doi.org/10.1145/2740908.2742570Online reviews have increasingly become a very important resource for consumers when making purchases. Though it is becoming more and more difficult for people to make well-informed buying decisions without being deceived by fake reviews. Prior works on ...