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- research-articleApril 2017
Periodicity in User Engagement with a Search Engine and Its Application to Online Controlled Experiments
ACM Transactions on the Web (TWEB), Volume 11, Issue 2Article No.: 9, Pages 1–35https://doi.org/10.1145/2856822Nowadays, billions of people use the Web in connection with their daily needs. A significant part of these needs are constituted by search tasks that are usually addressed by search engines. Thus, daily search needs result in regular user engagement ...
- research-articleOctober 2015
Practical Aspects of Sensitivity in Online Experimentation with User Engagement Metrics
CIKM '15: Proceedings of the 24th ACM International on Conference on Information and Knowledge ManagementPages 763–772https://doi.org/10.1145/2806416.2806496Online controlled experiments, e.g., A/B testing, is the state-of-the-art approach used by modern Internet companies to improve their services based on data-driven decisions. The most challenging problem is to define an appropriate online metric of user ...