• The zero-inflated negative binomial model can predict accurately.
• Media factors have equivalent impacts as audience factors.
• The device concentration ratio has the largest impact.
• Secondary and primary students differ on ...

Nowadays, consumers often sequentially use multiple screens to watch media content, so that firms advertise on TV, websites, and apps at the same time period to reach consumers widely. However, sequential multiscreeners may repeated exposure to ...

• Social media communication positively impacts relationship quality and as a result, influences healthy consumption value co-creation.
• Relationship quality mediates the relationship between social media communication and value co-...

This research seeks to investigate how interactions on social media influence the collaborative creation of value in promoting healthy consumption. To gain a more profound understanding of the process of social media communication and its impact ...

Offline payment solutions exist today to enable customers to avail themselves of the privileges of the cashless economy. Financial inclusion is visualized as a key factor in encouraging digital transactions in rural and semi-urban regions. ...

• We propose three key dimensions of affordances of live commerce technology, namely utilitarian (visibility), social (social presence, interactivity, self-presentation), and hedonic affordances (entertainment).
• Visibility, social ...

Live commerce is a novel form of social commerce characterized by real-time interaction and synchronous visualization. Drawing upon affordance theory and the affective-cognitive framework, we propose a comprehensive research model that integrates ...

• Discrete emotions in online reviews significantly influence review helpfulness.
• A two-dimensional approach effectively distinguishes impactful emotions.
• High arousal and unpleasant emotions have a stronger negative effect on ...

Online reviews help consumers make purchasing decisions on e-commerce platforms by addressing uncertainties in online shopping. In the context of information overload, the value of review helpfulness has become increasingly evident. This study ...

• This study explores the LINE super app and its new service (LINE Shopping).
• Synergy theory and brand extension theory are used to devise the research model.
• A new construct of expected service synergy and its five enablers are ...

People prefer managing diverse activities within a “Super App,” driving the need for additional services to monopolize users’ time continually. In advancing this emerging theme, we present a model integrating synergy and brand extension theories ...

• The study analyses the impact pathways of service failures through a mixed research methodology.
• Examining the differences service failures provides practical support for reducing service failure impact.
• Exploring the impact ...

Artificial intelligence (AI) chatbot have become increasingly popular as a tool for improving employee productivity over the last few years. In the early stages of AI chatbot development, exploring the impact of AI chatbot service failures on ...

This study proposes a heterogeneous recommendation model that does not rely on data sharing. Previous studies have predominantly focused on nested homogeneous domains that share data. However, this approach encounters issues as it could lead to ...

• Heterogeneous recommendation is proposed without data sharing.
• We focus on cold-start and sparsity in heterogeneous recommendation.
• Latent features are extracted for heterogeneous recommendation.

• Herd behavior and the psychology of imitation are not uncommon in online flash shopping.
• Examine the role of informational cascade in consumer information processing and decision-making.
• Consumers' tendency to imitate others and ...

Online flash shopping has continued to gained popularity since its emergence. From the perspective of informational cascade, our study explores the psychological processes of consumer purchase decision-making in online flash sales. We investigate ...

• Comparing the impact of AI and human live broadcasters on consumer engagement.
• AI broadcasters (vs. human broadcasters) perform better among consumers with a high-level of social overload.
• Human broadcasters outperform AI ...

Existing research on live streaming commerce has explored consumers’ responses to AI and human broadcasters, respectively. However, it remains unclear whether there are conditional differences in the performance of these two types of ...

• Background visual complexity positively affects consumers’ arousal and negatively affects intrinsic cognitive load.
• Music tempo only positively affects consumers’ arousal level.
• Consumers’ arousal and cognition significantly affect ...

This study developed a stimulus-organism-response (SOR) framework based on the cognitive load theory to investigate the influencing mechanisms of atmospheric cues, such as background visual complexity (BVC) and music tempo (MT), in customers’ ...

• AI-based services on online impulse buying are under explored.
• AI service performance improves shopping websites' information quality.
• AI service performance improves shopping websites' system quality.
• Hedonic motivations ...

Artificial Intelligence (AI) often refers to computational agents that act intelligently. This paper explores the impact of AI-servicer quality performance on online impulse buying through information quality, system quality, and utilitarian and ...

• In-app purchase culminates in an attractive and convenient shopping environment that encourages impulse buying.
• Self-control breakdown fuels cascading negative emotional and behavioral reactions to in-app purchases.
• Product appeal ...

Deciphering how consumers react to impulse purchases is vital for sellers to bolster consumers’ post-purchase experience and induce subsequent purchase behavior. Contextualized to in-app purchases, this study draws on the Affect-Behavior-...

• The relative effects of social and platform endorsements on user-generated content in online Q&A communities are investigated.
• Social endorsements are more effective than platform endorsements in driving user contributions in most ...

Online communities employ recognition mechanisms to signal their acknowledgment of and support for the contributions of their members. These endorsements usually take the form of platform conferment, such as badges, or user interactions via ...

• We performed the SEM analysis for determining customers' perceptions.
• Our investigation claimed privacy concern has a fully mediating role.
• We investigated customers' trustworthiness of social commerce platforms in different ...

Business’ ethics have changed the landscape of commerce around the world lately. Legitimacy, robustness, and morality are among the most important factors that build trustworthiness of any platform. Consequently, the Elaboration Likelihood Model ...

• The desire to secure oneself from COVID-19 is the main trigger of website traffic.
• The effect of internal distraction due to content overload is the main barrier preventing electronic purchases.
• The enhancement of users' purchase ...

The study aims to develop a qualitative methodology for assessing user behaviour in e-commerce based on VR technologies for practical implementation in web analytics. It is proved that session recording and heatmap technologies improve user ...

• Chatbots lack empathic concern—the affective component of empathy—but own the cognitive component of empathy, or empathic accuracy.
• When responding to service problems, concrete responses from chatbots (instead of abstract responses) ...

Lack of empathy is the key reason why chatbots cannot effectively handle service problems. Empathy consists of affective and cognitive components. Existing studies primarily emphasize empathic concern—the affective component of empathy—to improve ...

• In the e-commerce of furniture industry, the spatial range of collection points determines the market coverage by population potential.
• Radial catchment areas of IKEA stores and pick-up points cover the urban and non-urban population ...

E-commerce in the furniture industry is specific as delivery of heavy and oversized parcels with traditional channels is not feasible. Alternative solutions, aside from stationary shops, include pick-up points which combine e-commerce purchasing ...

• We proposed a conceptual framework that delineates the dynamic relationship between crowdfunding supporters’ three utilities and informational cues.

Prosocial crowdfunding has contributed to tackling social problems by expanding financial access to social entrepreneurs. Despite the growing body of research, our understanding of prosocial crowdfunding decisions is still fragmented ...

Many e-commerce platforms encourage users to upload user-generated images when posting reviews, while it is still not clear what aspects in images are considered helpful by consumers. The purpose of this study is to empirically explore ...

• Specifying image quality as adequacy, accuracy, consistency, and relevance.
• ...