Abstract
Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a four-phase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies.
Chapter PDF
Similar content being viewed by others
6. References
Barnett N., Hodges, S., Wilshire, M.J. “M-Commerce: An Operator’s Manual”, The McKinsey Quarterly, (37:3), 2000, pp. 163–173.
Besen, S.M., Farrell, F. “Choosing How to Compete: Strategies and Tactics in Standardization”, Journal of Economic Perspectives, (8:2), 1994, pp. 117–131.
Christensen, CM. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, 1997.
Costello, J. Partnering: The Essential 3G Challenge. Ernest & Young Report. Available at http://www.cgey.com/tmn/nmi/3g/downloads/3g_partners.pdf, 2002.
Damsgaard, J. “Managing An Internet Portal”, Communications of AIS, (9), 2002, pp.408–420
David, P.A. “Clio and the Economics of QWERTY”, The American Economic Review, (75:2), 1985, pp.332–337
Funk, J.L. The Mobile Internet: How Japan Dialed Up and the West Disconnected, ISI Publications, 2001.
Kim, G., Kim, K. “Two-way Convergence of the Korean Portal Market: Competitive Responses to the New Mobile Internet Technology”, Proceedings of Second International Conference on Mobile Business, 2003, pp. 261–270.
King, J.L., Gurbaxani, V., Kraemer, K.L., McFarlan, F.W., Raman, K.S. Yap, C.S. “Institutional Factors in Information Technology Innovation”, Information Systems Research, (5:2), 1994, pp. 139–169.
Lamont, D. Conquering the Wireless World: The Age of M-Commerce, Capstone, 2001
Li, F., Whalley, J. “Deconstruction of the Telecommunications Industry: from Value Chains to Value Networks”, Telecommunications Policy, (26), 2002, pp. 451–472.
Liebowitz, S.J., Margolis, S.E. Winners, Losers & Microsoft: Competition and Antitrust in High Technology, The Independent Institute, Okaland, CA, 1999.
Louis, P. J. M-Commerce Crash Course: The Technology and Business of Next Generation Internet Services, McGraw-Hill, 2001.
Lyytinen, K., Damsgaard, J. “What’s Wrong with the Diffusion of Innovation Theory”. In Diffusing Software Product and Process Innovations, M.A. Ardis and B.L. Marcolin Ed., 2001, pp. 173–190. Kluwer Academic Publishers.
Maitland, C.F., Bauer, J.M., Westerveld, R. “The European Market for Mobile Data”, Telecommunications Policy, (26), 2002, pp. 485–504.
Manninen A. Standardization of 2G Mobile Communications. Unpublished Dissertation. Faculty of Information Technology, University of Jyväskylä, Finland, 2002.
Markus, M.L. “Towards a Critical Mass Theory of Interactive Media: Universal Access, Interdependence and Diffusion”, Communications Research, (14:5), 1987, pp. 491–511.
Melody, W.H. “Telecom Reform: Progress and Prospects”, Telecommunications Policy, (23:1), 1999, pp. 7–34.
Muller-Veerse, F. Mobile Commerce Report, Durlacher Research Ltd, London, 2000.
Pikula, V. Mobile Internet Services in Japan: Identifying Industrial Organization as a Key Factor for Success, Master degree thesis, Erasmus University Rotterdam, 2001.
Shapiro, C., Varian, H.R. Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press
Sterling, D. Mobile Portal Strategy: When Did Business Partnerships Become So Critical to Customer Value? IBM Institute for Business Value Report, Available at http://www-1.ibm.com/services/files/ibv_mobileportal.pdf, 2002
Ward, H.J., Gardner, M. “Portals: Their Role in the Emerging Networked Economy”, Journal of the Institution of British Telecommunications Engineers, (1:4), 2000, pp. 14–21.
Zhang, X., Prybutok, V.R. “How the Mobile Communication Markets Differ in China, the U.S., and Europe”, Communications of the ACM, (48:3), 2005, pp.111–114.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2005 International Federation for Information Processing
About this paper
Cite this paper
Gao, P., Damsgaard, J. (2005). Mobile Portal Implementation Strategy: A Theoretical Exploration. In: Funabashi, M., Grzech, A. (eds) Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government. IFIP International Federation for Information Processing, vol 189. Springer, Boston, MA. https://doi.org/10.1007/0-387-29773-1_29
Download citation
DOI: https://doi.org/10.1007/0-387-29773-1_29
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-28753-9
Online ISBN: 978-0-387-29773-6
eBook Packages: Computer ScienceComputer Science (R0)