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An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention Space

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Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems (AMEC 2002)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 2531))

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Abstract

A competitive distributed recommendation mechanism is introduced based on adaptive software agents for efficiently allocating the “customer attention space”, or banners. In the example of an electronic shopping mall, the task of correctly profiling and analyzing the customers is delegated to the individual shops that operate in a distributed, remote fashion. The evaluation and classification of customers for the bidding on banners is not handled by a central agency as is customary, but is a distributed process where all shops bidding for a customer partake. This allows each agent for a shop to apply its own private strategy, learning-mechanism, and specific domain knowledge without revealing sensitive business operations to the central party. We present a scalable and extensible software agent architecture and prototype for distributed market-based allocation of customer attention space. The agents can operate in multiple markets concurrently. The protocol for communication between the agents is designed for optimal performance of the system.

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Author information

Authors and Affiliations

  1. CWI The Netherlands Centre for Mathematics and Computer Science, P.O. Box 94079, 1090, GB Amsterdam, The Netherlands

    Pieter Jan’ t Hoen, Sander Bohte, Enrico Gerding & Han La Poutré

  2. School of Technology Management, Eindhoven University of Technology, De Lismortel 2, 5600 MB, Eindhoven, The Netherlands

    Han La Poutré

Authors
  1. Pieter Jan’ t Hoen
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  2. Sander Bohte
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  3. Enrico Gerding
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  4. Han La Poutré
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Editor information

Editors and Affiliations

  1. University of Bath, Bath, UK

    Julian Padget

  2. IBM - Haifa Research Labs, Haifa University, Israel

    Onn Shehory

  3. Maxwell Dworkin Lab, Cambridge, MA, USA

    David Parkes

  4. Carnegie Mellon University, Pittsburgh, PA, USA

    Norman Sadeh

  5. IBM T.J. Watson Research Center, Harthorne, NY, USA

    William E. Walsh

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© 2002 Springer-Verlag Berlin Heidelberg

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Jan’ t Hoen, P., Bohte, S., Gerding, E., La Poutré, H. (2002). An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention Space. In: Padget, J., Shehory, O., Parkes, D., Sadeh, N., Walsh, W.E. (eds) Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems. AMEC 2002. Lecture Notes in Computer Science(), vol 2531. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-36378-5_17

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  • DOI: https://doi.org/10.1007/3-540-36378-5_17

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-00327-4

  • Online ISBN: 978-3-540-36378-1

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