Abstract
The wireless Internet, as epitomized by the first generation of WAP-enabled phones and portals, has failed to meet user expectations, resulting in limited take-up, and poor revenue growth for mobile operators. A combination of factors has been responsible: unreliable early handsets; poor content; slow connections; and portals that were difficult to use and navigate. Today, the first 3 of these issues have been solved (or are about to be) by improved handsets, high-quality content and high-speed infrastructure such as GPRS. However, portal usability remains a key problem limiting the ease with which users can locate and benefit from wireless content services. In this paper we describe how personalized navigation techniques can greatly enhance the usability of information services in general, and WAP portals in particular, by personalizing the navigation structure of a portal to the learned preferences of individual users, and how this has resulted in increased WAP usage in live user trials.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Anderson, C., Domingos, P., and Weld, D. Adaptive Web Navigation for Wireless Devices. In: Proceedings of the 17th International Joint Conference on Artificial Intelligence. Seattle, WA (2001).
Billsus, D., Pazzani, M.J. and Chen, J. A learning agent for wireless news access. Intelligent User Interfaces (2000) 33–36
Fu, X., Budzik, J., and Hammond, K. Mining Navigation History for Recommendation. In: Proceedings of the Conference on Intelligent User Interfaces (2000).
Perkowitz, M. Adaptive Web Sites: Cluster Mining and Conceptual Clustering for Index Page Synthesis. PhD Thesis, Department of Computer Science and Engineering. University of Washington. (2001).
Perkowitz, M. and Etzioni. Towards Adaptive Web Sites: Conceptual Framework and Case Study. Journal of Artificial Intelligence. 118(1-2) (2000).
Ramsey, M. and Nielsen, J. The WAP Usability Report. Neilsen Norman Group (2000).
Reiken, D. Special Issue on Personalization, Communications of the ACM. 43(8) (2000)
Rucker, J. and Polanco, M.J. Personalized Navigation for the Web. Communications of the ACM. 40(3) (1997) 73–75.
Smyth & Cotter. Wapping the Web: A Case-Study in Content Personalization for WAP-enabled Devices. In: Proceedings of the lst International Conference on Adaptive Hypermedia (AH2000). Trento, Italy. (2000)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2002 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Smyth, B., Cotter, P. (2002). The Plight of the Navigator: Solving the Navigation Problem for Wireless Portals. In: De Bra, P., Brusilovsky, P., Conejo, R. (eds) Adaptive Hypermedia and Adaptive Web-Based Systems. AH 2002. Lecture Notes in Computer Science, vol 2347. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-47952-X_34
Download citation
DOI: https://doi.org/10.1007/3-540-47952-X_34
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-43737-6
Online ISBN: 978-3-540-47952-9
eBook Packages: Springer Book Archive