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Virtual Goods in Social Media

  • Reference work entry
  • First Online:
Encyclopedia of Social Network Analysis and Mining
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Synonyms

Digital goods; Virtual goods; Virtual items; Virtual products

Glossary

Digital Goods, Virtual Goods::

Digital representation of material goods available in electronic systems

Social Platform::

Electronic system supporting the building of social relations in electronic environment

Social Game::

Entertainment software targeted to players connected with social relations

Definition

Digital goods are a nonphysical equivalent of material goods available in the real-world or fictional items without real representation with assigned value available in a digital form for users of systems such as online social platforms and games with the main purpose of enhancing functionality of user account or social position.

Introduction

During the last decade, it was difficult to identify the economic potential of social platforms, implement business models, and diversify sources of revenues. These businesses based their activities mainly on selling advertisement space and subscription plans. The...

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© 2014 Springer Science+Business Media New York

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Jankowski, J. (2014). Virtual Goods in Social Media. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6170-8_361

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