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Digital Transformation Strategy Initiative in Cultural Heritage: The Case of Tate Museum

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Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection (EuroMed 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12642))

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Abstract

Museums have now changed their intent and embraced a more “visitor-oriented” approach to provide this unforgettable experience for visitors. Digital museum strategy plays a decisive role in how museums want to use technology to promote innovation network growth, competitive advantage, and economic efficiency. However, it is worth noting that there are still significant gaps in technical equipment between museums. This paper draws on the Museum of the Tate and aims to examine its transformation from a conventional museum to a museum of the 21st century. The case of Tate museum is of particular interest because of its obvious intention to be regarded as a leading museum in Europe, expressed in its current strategic planning policies. This paper also highlights some of the advantages and problems associated with this program and its future directions. This paper examines how Tate has introduced technological systems to turn itself into a virtual museum and succeed in the global economy. This paper aims at examining and explaining a museum’s transformation into a virtual museum. The findings of the case study show that the Tate museum has successfully applied the digital strategy with the goal of being a model for the world of virtual museums. This paper helps cultural practitioners draw more lessons from the proposed key drivers of digital museum strategies and reach conclusions on digital museum planning today.

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Author information

Authors and Affiliations

  1. School of History and Archaeology, Aristotle University of Thessaloniki, Thessaloniki, Greece

    Vassiliki Kamariotou

  2. Department of Applied Informatics, University of Macedonia, Thessaloniki, Greece

    Maria Kamariotou & Fotis Kitsios

Authors
  1. Vassiliki Kamariotou
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  2. Maria Kamariotou
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  3. Fotis Kitsios
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Editor information

Editors and Affiliations

  1. Cyprus University of Technology, Limassol, Cyprus

    Marinos Ioannides

  2. Arlington, VA, USA

    Eleanor Fink

  3. USI – Università della Svizzera italiana, Lugano, Switzerland

    Lorenzo Cantoni

  4. Curtin University, Perth, WA, Australia

    Erik Champion

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Kamariotou, V., Kamariotou, M., Kitsios, F. (2021). Digital Transformation Strategy Initiative in Cultural Heritage: The Case of Tate Museum. In: Ioannides, M., Fink, E., Cantoni, L., Champion, E. (eds) Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection. EuroMed 2020. Lecture Notes in Computer Science(), vol 12642. Springer, Cham. https://doi.org/10.1007/978-3-030-73043-7_25

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  • DOI: https://doi.org/10.1007/978-3-030-73043-7_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-73042-0

  • Online ISBN: 978-3-030-73043-7

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