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The Impact of Facial Attractiveness and Affective Person Knowledge on Visual Awareness

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Human-Computer Interaction. Theory, Methods and Tools (HCII 2021)

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Abstract

Previous research reported face perception in binocular rivalry was influenced by facial attractiveness. Some studies reported that affective person knowledge may also impact face awareness in binocular rivalry. However, it is unclear whether the effect of facial attractiveness on visual awareness would be modulated by affective person knowledge. The present study investigated the impact of facial attractiveness and affective person knowledge on visual awareness in binocular rivalry. Using affective learning paradigm, faces were presented with positive or negative behavior. Participants learned face-behavior pairs. Then, in binocular rivalry task, participants viewed faces and houses simultaneously and report their percept continuously. The results showed that attractive faces dominated longer time and were more often seen as the first percept than unattractive faces. Moreover, faces which were paired with negative behaviors were more often seen as the first percept and were suppressed for shorter time than faces paired with positive behaviors. These findings suggested the processing advantage of attractive faces in initial perceptual selection and later consciousness. Furthermore, faces associated with negative information reached awareness more quickly and had an advantage in initial dominance.

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Data Availability Statement

Inquiries about the data of this study can be directed to the corresponding author.

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Acknowledgments

This research was supported by the Philosophy and Social Science Planning Funding of Liaoning Province of China (L19BSH005).

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Appendix

Appendix

Valence of behavior

Descriptive sentences of behavior

Positive

Celebrated a child’s birthday

Took a nice vacation with the family

Helped an elderly woman with her groceries

Gave up seat on the bus to a pregnant lady

Complemented a coworker

Cooked a fabulous dinner for spouse

Celebrated a holiday with grandparents

Bought ice cream for a young child on a sunny day

Picked up friend at the airport after a long trip

Tutored a struggling classmate for free

Made donations to charities

Gave coat to someone else when it was cold

Help a child find his parents when he was lost in a store

Answered a question with a smile on the face

Rushed up regardless of personal danger when facing sudden danger

Said hello to the elders, neighbors and colleagues voluntarily

Negative

Provoked the man into a fistfight

Cheated on a spouse

Was arrested by a police officer

Hit a small child

Stole from a blind person

Brandished a long knife at an unarmed crowd

Deliberately killed a man with a car

Broke into a school and killed five children

Threw a chair at a classmate

Spilled boiling water on friend

Killed a child’s pet

Lost all of the company’s money

Lied to the investigator about the crime

Crashed a friend’s car

Was jealous when a neighbor bought a fancy car, and then burst the tire in the middle of the night

Was arrested on suspicion of hitting a child

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Shang, J., Yang, H. (2021). The Impact of Facial Attractiveness and Affective Person Knowledge on Visual Awareness. In: Kurosu, M. (eds) Human-Computer Interaction. Theory, Methods and Tools. HCII 2021. Lecture Notes in Computer Science(), vol 12762. Springer, Cham. https://doi.org/10.1007/978-3-030-78462-1_33

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  • DOI: https://doi.org/10.1007/978-3-030-78462-1_33

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-78461-4

  • Online ISBN: 978-3-030-78462-1

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