Abstract
This article introduces a practical approach of managing a public- and a business- market network of two B2B organisations and creates an independent empirical overview in a newly drawn ecosystem for “digital impact” measures. The results enabled the management to take solid data science based decisions. Starting with an unstructured database, containing 14 years of customer relations and 5 years of digital online interactions, various technological and statistical methods like in a “popular census” are applied to draw an innovative ecosystem of B2B customers which are actively interested in improving their own “digital impact”. The results of the study allowed the stakeholders and the management to fully restructure their B2B approach and to learn new priorities on how to rethink their own contact activities. It has revealed that on the commercial business level all kinds of Agencies, followed by food and nonfood, insurances and banks are the most impact oriented industries. On the institutional level there are Federal Governments, Universities and all sorts of Media among the most actively interested bodies, followed by various Consultants. Based on these results and having visualized the data of the empirical research, the organizations call their ecosystem now the “digital impact ecosystem”.
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Schmid, L., Glauser, C. (2021). New Ecosystem Based on Big Data for More Digital Impact. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_2
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DOI: https://doi.org/10.1007/978-3-030-80840-2_2
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