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A Brokering Model for the Cloud Market

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Cloud Computing – CLOUD 2021 (CLOUD 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12989))

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Abstract

The cloud broker is an IT role and a business model that acts as an intermediary agent between cloud providers and end users. The exponentially increasing adoption of the IaaS market has contributed significantly to the so far growth of the Cloud Broker market. The unprecedented scenario of COVID-19 pandemic has upgraded the role and the contribution of broker to the cloud market, since cloud adoption has been further accelerated by the COVID-19 crisis. Cloud broker guarantees the availability of a given amount of resources for use at a specific time, offering pricing policies that benefit consumers and boost broker’s profitability. Into that context a cloud brokering model, is introduced and described, together with a profit maximization economic model, suggesting and evaluating different pricing policies that ensure the viability of the business and boost profitability. The pricing policy that is able to lead to the maximum profit potential is also highlighted.

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Author information

Authors and Affiliations

  1. Department of Informatics and Telematics, Harokopio University, Omirou 9 PS, 17778, Athens, Greece

    Georgios Chatzithanasis, Evangelia Filiopoulou, Christos Michalakelis & Mara Nikolaidou

Authors
  1. Georgios Chatzithanasis
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  2. Evangelia Filiopoulou
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  3. Christos Michalakelis
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  4. Mara Nikolaidou
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Corresponding author

Correspondence to Georgios Chatzithanasis .

Editor information

Editors and Affiliations

  1. Shenzhen Institutes of Advanced Technology, Chinese Academy of Sciences, Shenzhen, China

    Kejiang Ye

  2. Kingdee International Software Group Co., Ltd., Shenzhen, China

    Liang-Jie Zhang

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Chatzithanasis, G., Filiopoulou, E., Michalakelis, C., Nikolaidou, M. (2022). A Brokering Model for the Cloud Market. In: Ye, K., Zhang, LJ. (eds) Cloud Computing – CLOUD 2021. CLOUD 2021. Lecture Notes in Computer Science(), vol 12989. Springer, Cham. https://doi.org/10.1007/978-3-030-96326-2_1

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  • DOI: https://doi.org/10.1007/978-3-030-96326-2_1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-96325-5

  • Online ISBN: 978-3-030-96326-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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