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Consumers’ Intentions to Use Mobile Food Applications

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HCI in Business, Government and Organizations (HCII 2023)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 14038))

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Abstract

The use of mobile food applications (MFAs) significantly increased in the past decade. The MFA ecosystem is evolving, and companies need to consider the changing consumer habits to stay competitive. This quantitative study proposes a comprehensive model integrating the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Theory of Consumption Values (TCV) that examines the factors that affect the behavioural intent to use MFAs. 170 participants were surveyed using the convenience sampling technique. The statistical results and discussions showed that social influence was the most significant predictor on consumers’ intention to use MFAs. Performance expectancy, hedonic motivation, and habit were also positively associated with the consumers’ intention to use MFAs, while effort expectancy, food safety concerns, and affordance values were not. The findings partially supported the proposed model.

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Authors and Affiliations

  1. Toronto Metropolitan University, Toronto, ON, M5B 2K3, Canada

    Ralston Kwan & Norman Shaw

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  1. Ralston Kwan
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  2. Norman Shaw
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Correspondence to Ralston Kwan .

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  1. City University of Hong Kong, Kowloon, Hong Kong

    Fiona Nah

  2. City University of Hong Kong, Kowloon, Hong Kong

    Keng Siau

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Kwan, R., Shaw, N. (2023). Consumers’ Intentions to Use Mobile Food Applications. In: Nah, F., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2023. Lecture Notes in Computer Science, vol 14038. Springer, Cham. https://doi.org/10.1007/978-3-031-35969-9_16

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  • DOI: https://doi.org/10.1007/978-3-031-35969-9_16

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