Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Skip to main content

Classifying Service Robots in Commercial Places Based on Communication: Design Elements by Level of Communication

  • Conference paper
  • First Online:
Intelligent Human Computer Interaction (IHCI 2023)

Abstract

Service robots have been traditionally classified by technology and labor type. However, service robots communicate with human employees and consumers to collaborate and deliver service on the frontline. The purpose of this research was to propose a framework for classifying service robots used in commercial places based on the communication that is essential for collaboration and service delivery. The framework classifies service robots into six types, with the x-axis representing the level of communication and the y-axis representing the labor method that service robots use to provide services. Through the framework, the study explained 1) how the service robot and the employee communicate when they collaborate and 2) how the service robot and consumer communicate by communication levels. In addition, it identified the design elements needed for each section of the framework. This will help robot developers and designers consider design elements at different levels of communication when designing service robots in commercial places to enhance the experience of collaboration and service delivery. It is expected that communication will be considered important when developing service robots using the classification of service robots based on the framework proposed in this paper.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 64.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 79.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Reference s

  1. Karabegović, I.: Classification of service robots. In: Karabegović, I. (ed.) Service Robots: Advances in Research and Applications, pp. 1–11. Nova Science, New York (2021)

    Google Scholar 

  2. MaLeay, F., Osburg, V.S., Yoganathan, V., Patterson, A.: Replaced by a robot: service implications in the age of the machine. J. Ser. Res. 24(1), 104–121 (2021)

    Article  Google Scholar 

  3. Wirtz, J., et al.: Brand new world: service robots in the frontline. J. Ser. Man. 29(5), 907–931 (2018)

    Google Scholar 

  4. Kim, Y.S.: The effect of customer orientation of service robots on perceived trust and expectation of hospitality experience. Int. J. Tou. Hos. Res. 36(3), 157–173 (2022)

    Google Scholar 

  5. Fong, T., et al.: A preliminary study of peer-to-peer human-robot interaction. In: 2006 IEEE International Conference on System, Man, and Cybernetics, Taipei, Taiwan, 8–11 October 2006 (2006)

    Google Scholar 

  6. Marble, J., Bruemmer, D., Few, D.A., Dudenhoeffer, D.D.: Evaluation of supervisory vs. peer-peer interaction with human robot teams. In: 37th Hawaii International Conference on System Sciences, Big Island, HI, USA, 26 February 2004 (2004)

    Google Scholar 

  7. Palunch, S., Tuzovic, S., Holz, H.F., Kies, A., Jorling, M.: “My colleague is a robot” - exploring frontline employees’ willingness to work with collaborative service robots. J. Ser. Man. 33(2), 363–388 (2022)

    Google Scholar 

  8. Kaupp, T., Makarenko, A., Durrant-Whyte, H.: Human robot communication for collaborative decision making a probabilistic approach. Rob. Auto. Sys. 58(5), 444–456 (2010)

    Article  Google Scholar 

  9. Huang, C., Mutlu, B.: Robot behavior toolkit: generating effective social behavior for robots. In: 7th ACM/IEEE International Conference on Human-Robot Interaction (HRI), Boston, MA, USA, 30 July 2012 (2012)

    Google Scholar 

  10. Andriella, A., et al.: Do i have a personality? endowing care robots with context-dependent personality traits. Int. J. Soc. Rob. 13(8), 2081–2102 (2021)

    Article  Google Scholar 

  11. Choi, S., Liu, S., Choi, C.: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption. Mar. Let. 33(1), 129–142 (2022)

    Article  Google Scholar 

  12. Kim, N.Y., Lee, C., Hong, H., Yun, J.: A study on personas of artificial intelligence speakers. J. Com. Des. 75, 242–253 (2021)

    Google Scholar 

  13. Dowling, G.R.: Measuring corporate image: a review of alternative approaches. J. Bus. Res. 17(1), 27–34 (1988)

    Article  Google Scholar 

  14. Powell, J.: Why Am I Afraid To Tell You Who I Am? Argus Communications, Chicago (1969)

    Google Scholar 

  15. LG: CLOi ServeBot (Shelf Type) (2023). https://www.lg.com/global/business/cloi/lg-cloi-servebot-shelf. Accessed 24 Oct 2023

  16. PUDU: BettaBot (2023). https://www.pudurobotics.com/products/bellabot. Accessed 24 Oct 2023

  17. New York Post: Robots ready to greet Japanese coronavirus patients in hotels. https://nypost.com/2020/05/01/robots-on-hand-to-greet-japanese-coronavirus-patients-in-hotels/ (2020). Accessed 24 Oct 2023

  18. Robotics Business Review: Pepper Heads to Beverly Hills for Latest Assignment (2019). https://www.roboticsbusinessreview.com/retail-hospitality/pepper-heads-to-beverly-hills-for-latest-assignment/. Accessed 24 Oct 2023

  19. Park, D., Pan, Y.: The proposal of the personality and behavioral design of the Robot Persona according to the role and use context of the Robot. J. Dig. Cont. Soc. 22(11), 1843–1853 (2021)

    Google Scholar 

  20. Lee, E., Lee, J.: Expected face design, personalities and emotional images according to the role of social robot. J. Kor. Des. For. 25(4), 37–48 (2020)

    Google Scholar 

  21. Buczynski, J., Nass, C., Brave, S.: Wired for speech: how voice activates and advances the human-computer relationship. Libr. J. 130(15), 88 (2005)

    Google Scholar 

  22. So, H.S., Kim, M.S., Oh, K.M.: People’s perceptions of a personal service robot’s personality and a personal service robot’s personality design guide suggestions. In: The 17th IEEE International Symposium on Robot and Human Interactive Communication, Munich, Germany, 15 August 2008 (2008)

    Google Scholar 

  23. Keller, K.L.: Brand synthesis: the multidimensionality of brand knowledge. J. Con. Res. 4, 595–600 (2003)

    Article  Google Scholar 

Download references

Acknowledgments

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2023S1A5A2A03084950).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Karam Park .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Park, K., Jung, EC. (2024). Classifying Service Robots in Commercial Places Based on Communication: Design Elements by Level of Communication. In: Choi, B.J., Singh, D., Tiwary, U.S., Chung, WY. (eds) Intelligent Human Computer Interaction. IHCI 2023. Lecture Notes in Computer Science, vol 14531. Springer, Cham. https://doi.org/10.1007/978-3-031-53827-8_25

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-53827-8_25

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-53826-1

  • Online ISBN: 978-3-031-53827-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics