Abstract
The paper presents the design and implications of the MyHive e-commerce platform, a system that promotes direct interaction between beekeepers and consumers. It addresses the challenges faced by beekeepers in traditional commerce and demonstrates how the Beehive Adoption Marketing Strategy, supported by a user-centered design approach, can potentially mitigate these issues. The research presented in this paper outlines the user experience (UX)/Interaction Design processes used in MyHive's development and proposes a design approach that integrates User-Centred Design in E-commerce, the Beehive Adoption Marketing Strategy, and the application of technology in apiculture. The study proposes a design and marketing strategy of beehive adoption as a service and through this underscores the importance of direct beekeeper-consumer engagement for environmental conservation and sustainable beekeeping practices, offering insights for designers of similar platforms and services.
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Acknowledgments
This research has been co-financed by the European Union and Greek national funds through the Operational Program ‘Research Innovation Strategies for Smart Specialisation in South Aegean ΟΠΣ 3437’, under the call South Aegean Operational Plan 2014 - 2020 (project code: ΝΑΙΓ1-0043435). Parts of this work was done in collaboration with our project partners: The Institute of Mediterranean Forest Ecosystems and Forest Products Technology (Dr. Sofia Gounari) and Kudzu P.C (Dimitrios Mamalis).
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Alifieris, C. et al. (2024). Online Commerce and Beehive Adoption Services Through User-Centred Design: The MyHive Platform for Direct Beekeeper-Consumer Interaction. In: Wei, J., Margetis, G. (eds) Human-Centered Design, Operation and Evaluation of Mobile Communications. HCII 2024. Lecture Notes in Computer Science, vol 14738. Springer, Cham. https://doi.org/10.1007/978-3-031-60487-4_1
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