Abstract
The e-Tourism industry has brought incredible benefits to the consumer. A large — and still growing —umber of holiday and business travels are today booked via the Internet. With the e-Tourism market becoming larger, consumers are looking beyond the usual travel services like hotel room and flight booking. They are increasingly searching for third party services that fit to their journey (e.g. travel insurances, excursions, renting of equipment). This is however not an easy task as the consumers are obliged to surf through many different websites in order to find and book those services. This paper presents a solution to this problem in form of the seekda! dynamic shop. It provides consumers with a single stop-point, e.g., the hotel’s website, where they can semi-automatically aggregate hotelier and third party services for their specific travel. The dynamic shop automatically suggests desired services to the consumers that then only need to choose the ones they prefer.
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Scicluna, J., Steinmetz, N., Zaremba, M. (2010). Service Bundling with seekda! Dynamic Shop. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_31
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DOI: https://doi.org/10.1007/978-3-211-99407-8_31
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-99406-1
Online ISBN: 978-3-211-99407-8
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