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Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco

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Information and Communication Technologies in Tourism 2014

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Abstract

Applying the resource-based view (RBV), this article examines two organisational capabilities in the hotel distribution sector: strategic alignment and dynamic capabilities. Exploratory interviews conducted with business managers (BMs) and technology managers (TMs) from the hotel sector allowed to operationalise three constructs used in this research: the maturity of strategic online alignment, the maturity of dynamic online capabilities, and organisational performance. A subsequent questionnaire survey administered among BMs and TMs from 101 hotels in Morocco then allowed to validate the three hypotheses of this research: H1 Strategic alignment maturity has a direct and positive effect on the maturity of dynamic online capabilities; H2 The maturity of dynamic online capabilities is significantly linked to organisational performance; H3 The maturity of strategic online alignment is significantly linked to organisational performance.

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Notes

  1. 1.

    According to Horwath HTL (2009), 70 % of 4 star hotels and 100 % of 5 star and luxury hotels have a website, compared to only 49 % of the 3 star hotels, 2 % of 2 star hotels and 1 % of 1 star hotels.

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Author information

Authors and Affiliations

  1. School of Management, Université du Québec à Montréal, Montreal, Canada

    Larbi Safaa & François Bédard

Authors
  1. Larbi Safaa
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  2. François Bédard
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Correspondence to Larbi Safaa .

Editor information

Editors and Affiliations

  1. Virginia Tech, Blacksburg, Virginia, USA

    Zheng Xiang

  2. Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

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Safaa, L., Bédard, F. (2013). Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco. In: Xiang, Z., Tussyadiah, I. (eds) Information and Communication Technologies in Tourism 2014. Springer, Cham. https://doi.org/10.1007/978-3-319-03973-2_60

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