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Instagram This! Sharing Photos on Instagram

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Digital Libraries: Providing Quality Information (ICADL 2015)

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Abstract

Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed.

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Author information

Authors and Affiliations

  1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore

    Chei Sian Lee, Nur Alifah Binte Abu Bakar, Raudhah Binti Muhammad Dahri & Sei-Ching Joanna Sin

Authors
  1. Chei Sian Lee
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  2. Nur Alifah Binte Abu Bakar
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  3. Raudhah Binti Muhammad Dahri
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  4. Sei-Ching Joanna Sin
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Corresponding author

Correspondence to Chei Sian Lee .

Editor information

Editors and Affiliations

  1. Yonsei University, Seoul, Korea (Republic of)

    Robert B. Allen

  2. School of ITEE, University of Queensland, St. Lucia, Queensland, Australia

    Jane Hunter

  3. School of Library & Info Sci, Kent State University, KENT, Ohio, USA

    Marcia L. Zeng

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© 2015 Springer International Publishing Switzerland

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Lee, C.S., Abu Bakar, N.A.B., Muhammad Dahri, R.B., Sin, SC.J. (2015). Instagram This! Sharing Photos on Instagram. In: Allen, R., Hunter, J., Zeng, M. (eds) Digital Libraries: Providing Quality Information. ICADL 2015. Lecture Notes in Computer Science(), vol 9469. Springer, Cham. https://doi.org/10.1007/978-3-319-27974-9_13

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  • DOI: https://doi.org/10.1007/978-3-319-27974-9_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-27973-2

  • Online ISBN: 978-3-319-27974-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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