Abstract
Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.
Chapter PDF
Similar content being viewed by others
References
Cooper, A.: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. Sams - Pearson Education (2004)
Pruitt, J., Adlin, T.: The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Morgan Kaufmann, San Francisco (2006)
Mulder, S., Yaar, Z.: The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. New Riders Press, Berkeley (2006)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Guo, F.Y., Shamdasani, S., Randall, B. (2011). Creating Effective Personas for Product Design: Insights from a Case Study. In: Rau, P.L.P. (eds) Internationalization, Design and Global Development. IDGD 2011. Lecture Notes in Computer Science, vol 6775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21660-2_5
Download citation
DOI: https://doi.org/10.1007/978-3-642-21660-2_5
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21659-6
Online ISBN: 978-3-642-21660-2
eBook Packages: Computer ScienceComputer Science (R0)