Abstract
This paper examines two recent technology diffusion cases of social media in a global context, Facebook Japan and Sina Weibo. By tracing the local development of two social media technologies and probing into the deeper issues behind their peculiar use patterns, it presents a new framework—Culturally Localized User Experience (CLUE) for culturally sensitive design and argues the integration of action and meaning in design is key to the success of global social media.
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Sun, H. (2013). Tracing Technology Diffusion of Social Media with Culturally Localized User Experience Approach. In: Marcus, A. (eds) Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience. DUXU 2013. Lecture Notes in Computer Science, vol 8013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39241-2_14
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DOI: https://doi.org/10.1007/978-3-642-39241-2_14
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