Abstract.
This paper surveys the state of the art of agent-mediated electronic commerce (e-commerce), especially in business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce. From the consumer buying behaviour perspective, the roles of agents in B2C e-commerce are: product brokering, merchant brokering, and negotiation. The applications of agents in B2B e-commerce are mainly in supply chain management. Mobile agents, evolutionary agents, and data-mining agents are some special techniques which can be applied in agent-mediated e-commerce. In addition, some technologies for implementation are briefly reviewed. Finally, we conclude this paper by discussions on the future directions of agent-mediated e-commerce.
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Received 14 September 2000 / Revised 13 January 2001 / Accepted in revised form 27 February 2001
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He, M., Leung, Hf. Agents in E-Commerce: State of the Art. Knowl Inform Sys 4, 257–282 (2002). https://doi.org/10.1007/s101150200007
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DOI: https://doi.org/10.1007/s101150200007