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Assessing the role of IT-enabled process virtualization on green IT adoption

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Abstract

Green Information Technology (IT) tools and practices contribute to environmental sustainability and business processes virtualization. To assess whether IT-enabled process virtualization capabilities impact organizational Green IT initiatives, Bose and Luo 2011 proposed a conceptual model that combines three theories: technology-organization-environment framework, process virtualization theory, and diffusion of innovation theory. We conducted an empirical analysis of data from 251 European firms, and found that environment context (competition intensity and regulatory support) was more important to Green IT initiatives than organization or technology context. Technology factors (sensory readiness, relationship readiness, synchronism readiness, and identification and control readiness) facilitating process virtualization were not found significant to organizational Green IT initiatives.

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  1. Virginia Commonwealth University, 301 West Main Street, Richmond, VA, 23284, USA

    Manoj Thomas

  2. NOVA IMS, Universidade Nova de Lisboa, Campus de Campolide, 1070-312, Lisbon, Portugal

    Daniela Costa & Tiago Oliveira

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Correspondence to Tiago Oliveira.

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Thomas, M., Costa, D. & Oliveira, T. Assessing the role of IT-enabled process virtualization on green IT adoption. Inf Syst Front 18, 693–710 (2016). https://doi.org/10.1007/s10796-015-9556-3

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