Abstract
Massive open online courses (MOOCs) are often examined and evaluated in terms of institutional cost, instructor prestige, number of students enrolled, and completion rates. MOOCs, which are connecting thousands of adult learners from diverse backgrounds, have yet to be viewed from a learning culture perspective. This research used virtual ethnographic methods to investigate the adult learner experience in a MOOC learning culture. Specifically, authors observed and interviewed twelve adult learners from countries around the world to gain a richer understanding of their online experiences and interactions within a MOOC focused on the social justice topic of human trafficking. Results showed that while a MOOC learning culture has some similarities to traditional distance education environments, it is indeed complex due to the large global scale. Based on the six themes that emerged from the data, the authors present the concept of MOOCocracy—a social learning democracy, as a description of the MOOC learning culture. Implications for MOOC instructional design are also discussed.
Similar content being viewed by others
Explore related subjects
Discover the latest articles, news and stories from top researchers in related subjects.References
Bandura, A. (1977). Social learning theory. Englewood Cliffs: Prentice Hall.
Bianco, M., & Carr-Chellman, A. A. (2002). Exploring qualitative methodologies in online learning environments. Quarterly Review of Distance Education, 3(3), 251–260.
Blackmore, C. (Ed.). (2010). Social learning systems and communities of practice. London, UK: Springer. http://dx.doi.org/10.1007/978-1-84996-133-2.
Boellstorff, T., Nardi, B., Pearce, C., & Taylor, T. L. (2012). Ethnography of virtual worlds. Princeton, NJ: Princeton University Press.
Bonk, C. J. (2009). The world is open: How web technology is revolutionizing education. San Francisco: Wiley.
Bremer, C., & Weiss, D. (2013). How to analyze participation in a (C) MOOC. In L. Gómez Chova, A. López Martínez, & I. Candel Torres (Eds.), Proceedings of Edulearn13 (pp. 992–1002).
Clarà, M., & Barberà, E. (2013). Learning online: massive open online courses (MOOCs), connectivism, and cultural psychology. Distance Education, 34(1), 129–136. doi:10.1080/01587919.2013.770428.
Creswell, J. W., & Miller, D. L. (2000). Determining validity in qualitative inquiry. Theory into Practice, 39(3), 124–131.
Denzin, N. K. (1989). The research act: a theoretical introduction to sociological methods (3rd ed.). Englewood Cliffs: Prentice Hall.
Fredette, M. (2013). MOOC over: how to convert a classroom course into a MOOC. Campus Technology Magazine, 26(12), 27–30.
Freidman, L. W., & Friedman, H. H. (2013). Using social media technologies to enhance online learning. Journal of Educators Online, 10(1), 1–22.
Garrison, D. R., Anderson, T., & Archer, W. (2010). The first decade of the community of inquiry framework: a retrospective. Internet and Higher Education, 13(1), 5–9. doi:10.1016/j.iheduc.2009.10.003.
Greener, S. L. (2010). Plasticity: the online learning environment’s potential to support varied learning styles and approaches. Campus-Wide Information Systems, 27(4), 254–262. doi:10.1108/10650741011073798.
Gunawardena, C. N. (1995). Social presence theory and implications for interaction and collaborative learning in computer conferences. International Journal of Educational Telecommunications, 1(2), 147–166. doi:10.1080/08923649709526970.
Gunawardena, C. N., & Zittle, F. J. (1997). Social presence as a predictor of satisfaction within a computer-mediated conferencing environment. The American Journal of Distance Education, 11(3), 8–26. doi:10.1080/08923649709526970.
Hall, W. W. (2013). Consumerism and consumer complexity: implications for university teaching and teaching evaluation. Nurse Education Today, 33(7), 720–723. doi:10.1016/j.nedt.2013.03.004.
Heaslip, G., Donovan, P., & Cullen, J. G. (2014). Student response systems and learner engagement in large classes. Active Learning in Higher Education, 15(1), 11–24. doi:10.1177/1469787413514648.
Hine, C. (2000). Virtual ethnography. London: Sage Publications.
Ho, A. D., Reich, J., Nesterko, S. O., Seaton, D. T., Mullaney, T., Waldo, J., & Chuang, I. (2014). HarvardX and MITx: The first year of open online courses, Fall 2012–Summer 2013 (HarvardX and MITX Working Paper No. 1). http://www.ssrn.com/abstract=2381263.
Jenkins, R. (2013). Who is driving the online locomotive? The Chronicle of Higher Education. http://www.chronicle.com/article/Who-Is-Driving-the-Online/140505/.
Li, L., & Pitts, J. P. (2009). Does it really matter? Using virtual office hours to enhance student-faculty interaction. Journal of Information Systems Education, 20(2), 175–185.
Liyanagunawardena, T. R., Adams, A. A., & Williams, S. A. (2013). MOOCs: a systematic study of the published literature 2008–2012. The International Review of Research in Open and Distance Learning, 14(3), 202–227.
Lombardi, M. M. (2013). The inside story: Campus decision making in the wake of the latest MOOC tsunami. Journal of Online Learning and Teaching, 9(2). http://www.jolt.merlot.org/vol9no2/lombardi_0613.htm.
Macleod, H., Haywood, J., Woodgate, A., & Alkhatnai, M. (2015). Emerging patterns in MOOCs: learners, course designs and directions. TechTrends, 59(1), 56–63. doi:10.1007/s11528-01400821-y.
Marsick, V. J., & Watkins, K. E. (2003). Demonstrating the value of an organization’s learning culture: the dimensions of the learning organization questionnaire. Advances in Developing Human Resources, 5(2), 132–151.
Mathiasen, H. (2015). Digital voting systems and communication in classroom lectures. Journal of Interactive Media in Education, 2015(1), 1–8. doi:10.5334/jime.ah.
McAndrew, P. P., & Scanion, E. (2013). Open learning at a distance: lessons for struggling MOOCs. Science, 342(6165), 1450–1451.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2013). Qualitative data analysis: a methods sourcebook. Thousand Oaks: Sage Publications.
Nesterko, S. O., Seaton, D. T., Kashin, K., Han, Q., Reich, J., Waldo, J., & Ho, A. D. (2014). Education levels composition. HarvardX Insights. http://www.harvardx.harvard.edu/harvardx-insights/education-levels-composition.
Pappano, L. (2012). The year of the MOOC. The New York Times, 2(12). http://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html.
Preisman, K. A. (2014). Teaching presence in online education: from the instructor’s point of view. Online Learning, 10(3), 1–16.
Prensky, M. (2010). Teaching digital natives: Partnering for real learning. Thousand Oaks: Sage Publications.
Reichard, C. (2013). MOOCs face challenges in teaching humanities. The Stanford Daily. http://www.stanforddaily.com/2013/06/04/moocs-face-challenges-in-teaching-humanities/.
Reigeluth, C. M., Watson, W. R., & Watson, S. L. (2012). Personalized integrated educational systems: Technology for the information-age paradigm of education in higher education. In S. P. Ferris (Ed.), Teaching and learning with the net generation (pp. 41–60). Hershey: IGI Global. http://www.dx.doi.org/10.4018/978-1-61350-347-8.ch003.
Richardson, J., & Swan, K. (2003). Examining social presence in online courses in relation to students’ perceived learning and satisfaction. Journal of Asynchronous Learning Networks, 7(1), 68–88.
Rodriguez, C. O. (2012). MOOCs and the AI-Stanford like courses: Two successful and distinct course formats for massive open online courses. European Journal of Open, Distance and E-Learning. http://www.eurodl.org/?p=archives&year=2012&halfyear=2&article=516.
Scharmer, O. (2015). MOOC 4.0: The next revolution in learning and leadership. Huffington Post Education. http://www.huffingtonpost.com/otto-scharmer/mooc-40-the-next-revoluti_b_7209606.html?utm_campaign=naytev&utm_content=55490346e4b0bbbca9fbc359.
Schön, D. (2010). Government as a learning system. In C. Blackmore (Ed.), Social learning systems and communities of practice (pp. 5–16). Dordrecht: Springer. doi:10.1007/978-1-84996-133-2_1.
Schwandt, T. A. (1997). Qualitative inquiry: a dictionary of terms. Thousand Oaks: Sage.
Seely Brown, J. (2008). Forward: creating a culture of learning. In T. Iiyoshi & M. S. Vijay Kumar (Eds.), Opening up education: The collective advancement of education through open technology open content and open knoweldge (pp. xi–xx). Cambridge: MIT Press.
Suen, H. K. (2014). Peer assessment for massive open online courses (MOOCs). International Review of Research in Open & Distance Learning, 15(3), 313–327.
Sun, N., Pei-Luen Rau, P., & Ma, L. (2014). Understanding lurkers in online communities: a literature review. Computers in Human Behavior, 38, 110–117. doi:10.1016/j.chb.2014.05.022.
United Nations Office on Drugs and Crime (2012). Global report on trafficking in persons (United Nations publication, Sales No. E.13.IV.1). Vienna. https://www.unodc.org/documents/data-and-analysis/glotip/Trafficking_in_Persons_2012_web.pdf.
Vickers, G. (1978). Some implications of systems thinking. In G. Vickers (Ed.), Responsibility—its sources and limits. Salinas: Intersystems Publications.
Watson, W. R., & Watson, S. L. (2014). Redesigning higher education: embracing a new paradigm. Educational Technology, 54(34), 47–51.
Wen, M. L., & Tsai, C. (2006). University students’ perceptions of and attitudes toward (online) peer assessment. Higher Education, 51(1), 27–44. doi:10.1007/s10734-004-6375-8.
Xiaojun, L., & Peng, L. (2010, Aug 24-26). The impact of learning culture on individual innovative behavior. Proceedings of Management and Service Science (MASS), Wuhan.
Yang, B. (2003). Identifying valid and reliable measures for dimensions of a learning culture. Advances in Developing Human Resources, 5(2), 152–162.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The authors declare that they have no conflict of interest.
Rights and permissions
About this article
Cite this article
Loizzo, J., Ertmer, P.A. MOOCocracy: the learning culture of massive open online courses. Education Tech Research Dev 64, 1013–1032 (2016). https://doi.org/10.1007/s11423-016-9444-7
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11423-016-9444-7