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Cognitive Dissonance

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when they are in easy reach

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Scientific American Magazine Vol 207 Issue 4This article was originally published with the title “Cognitive Dissonance” in Scientific American Magazine Vol. 207 No. 4 (), p. 93
doi:10.1038/scientificamerican1062-93