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Propagator or Influencer?: A Data-driven Approach for Evaluating Emotional Effect in Online Information Diffusion

Published: 31 July 2017 Publication History

Abstract

Reposting is the basic and key behavior for information diffusion in online social networks. It would be beneficial to understand the influence factors of reposting behavior and predict future reposting status, which could be practically applied in breaking news detection, marketing, social media researches and so on. Existing reposting analytics and prediction approaches mainly focus on factors related to the original information content and the social influence of the information publishers. However, online information diffuses by viral cascades instead of single-source broadcast in social network, which means some reposting behavior actually occurs in information propagators rather than the original publishers. In some social networks, users are allowed to comment when they repost, which represents their views and attitudes to the information they propagate. In this paper, we evaluate how emotional tendencies of information propagators influence future reposting. We first propose a modified sentiment analysis method and present emotional analysis on the user-generated content in online diffusion. Experiments are conducted with a real-world dataset and the results indicate the effectiveness of our fine-grained emotional features in reposting prediction.

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Cited By

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  • (2021)Mining emotion-aware sequential rules at user-level from micro-blogsJournal of Intelligent Information Systems10.1007/s10844-021-00647-8Online publication date: 22-Jun-2021
  • (2018)Poster abstract: Homophily and controversy: On the role of public opinion in online viral diffusionIEEE INFOCOM 2018 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)10.1109/INFCOMW.2018.8406917(1-2)Online publication date: Apr-2018
  • (2018)Opinion-based Analysis of Structural Patterns in Online Viral Diffusion2018 International Conference on Advances in Computing and Communication Engineering (ICACCE)10.1109/ICACCE.2018.8441664(284-289)Online publication date: Jun-2018
  1. Propagator or Influencer?: A Data-driven Approach for Evaluating Emotional Effect in Online Information Diffusion

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        cover image ACM Conferences
        ASONAM '17: Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017
        July 2017
        698 pages
        ISBN:9781450349932
        DOI:10.1145/3110025
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        Published: 31 July 2017

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        Author Tags

        1. Information diffusion
        2. feature selection
        3. online social networks
        4. retweet
        5. sentiment analysis

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        View all
        • (2021)Mining emotion-aware sequential rules at user-level from micro-blogsJournal of Intelligent Information Systems10.1007/s10844-021-00647-8Online publication date: 22-Jun-2021
        • (2018)Poster abstract: Homophily and controversy: On the role of public opinion in online viral diffusionIEEE INFOCOM 2018 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)10.1109/INFCOMW.2018.8406917(1-2)Online publication date: Apr-2018
        • (2018)Opinion-based Analysis of Structural Patterns in Online Viral Diffusion2018 International Conference on Advances in Computing and Communication Engineering (ICACCE)10.1109/ICACCE.2018.8441664(284-289)Online publication date: Jun-2018

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