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Analyzing the Use of COVID-19 Ads on Facebook

Authors:

Márcio Silva,

Fabrício BenevenutoAuthors Info & Claims

WebMedia '20: Proceedings of the Brazilian Symposium on Multimedia and the Web

Pages 21 - 24

https://doi.org/10.1145/3428658.3431088

Published: 30 November 2020 Publication History

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Abstract

In view of the emergence of mobility restrictions and social isolation imposed by the coronavirus or COVID-19 pandemic, digital media, especially social networks, become a breeding ground for fake news, political attacks and large-scale misinformation. The impacts of this 'infodemic' can take even greater proportions when using sponsored content on social networks, such as Facebook ads. Using the Facebook ad library we collected more than 236k facebook ads from 75 different countries. Choosing ads from Brazil as the focus of research, we found ads with political attacks, requests for donations, doctors prescribing vitamin D as a weapon to fight coronavirus, among other contents with evidence of misinformation.

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Cited By

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Silberschneider CGuimarães SBenevenuto FSilva M(2022)Characterizing Brazilian Political Ads on FacebookProceedings of the Brazilian Symposium on Multimedia and the Web10.1145/3539637.3557935(47-54)Online publication date: 7-Nov-2022
https://dl.acm.org/doi/10.1145/3539637.3557935
De La Cruz-Ramirez YOlaza-Maguiña ADe La Cruz-Ramirez N(2021)Satisfaction of Members of a Facebook Group with the Credible Information Provided to Reduce Medical Misinformation in Obstetrics During the COVID-19 Pandemic in PeruTelematics and Computing10.1007/978-3-030-89586-0_12(151-162)Online publication date: 1-Nov-2021
https://doi.org/10.1007/978-3-030-89586-0_12

Index Terms

Analyzing the Use of COVID-19 Ads on Facebook
1. Information systems
  1. World Wide Web
    1. Online advertising
      1. Social advertising
    2. Web applications
      1. Social networks

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WebMedia '20: Proceedings of the Brazilian Symposium on Multimedia and the Web

November 2020

364 pages

ISBN:9781450381963

DOI:10.1145/3428658

General Chair:
Carlos de Salles Soares Neto
UFMA

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SBC: Brazilian Computer Society
CNPq: Conselho Nacional de Desenvolvimento Cientifico e Tecn
CGIBR: Comite Gestor da Internet no Brazil
CAPES: Brazilian Higher Education Funding Council

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Association for Computing Machinery

New York, NY, United States

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Published: 30 November 2020

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WebMedia '20: Brazillian Symposium on Multimedia and the Web

November 30 - December 4, 2020

São Luís, Brazil

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WebMedia '20 Paper Acceptance Rate 34 of 87 submissions, 39%;

Overall Acceptance Rate 270 of 873 submissions, 31%

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Silberschneider CGuimarães SBenevenuto FSilva M(2022)Characterizing Brazilian Political Ads on FacebookProceedings of the Brazilian Symposium on Multimedia and the Web10.1145/3539637.3557935(47-54)Online publication date: 7-Nov-2022
https://dl.acm.org/doi/10.1145/3539637.3557935
De La Cruz-Ramirez YOlaza-Maguiña ADe La Cruz-Ramirez N(2021)Satisfaction of Members of a Facebook Group with the Credible Information Provided to Reduce Medical Misinformation in Obstetrics During the COVID-19 Pandemic in PeruTelematics and Computing10.1007/978-3-030-89586-0_12(151-162)Online publication date: 1-Nov-2021
https://doi.org/10.1007/978-3-030-89586-0_12

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COVID-19 ads as political weapon

COVID-19 on Facebook Ads: Competing Agendas around a Public Health Crisis

Role of Personalization in Shaping Attitudes Towards Social Media Ads

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