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Should spam be on the menu?

Authors:

Janice C. Sipior,

Burke T. Ward,

P. Gregory BonnerAuthors Info & Claims

Communications of the ACM, Volume 47, Issue 6

Pages 59 - 63

https://doi.org/10.1145/990680.990681

Published: 01 June 2004 Publication History

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Abstract

Email marketing is an excellent, low-cost way to reach consumers, but spammers are currently looting much of its potential. The challenge is to develop an email marketing process that is consensual, efficient, and constitutional.

References

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Cited By

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Senejko AŁoś ZŻurko MChmielewska-Łuczak D(2017)How do Attitudes Toward Globalization Influence Human Functioning?Information Systems Management10.1080/10580530.2017.136621634:4(308-319)Online publication date: 1-Oct-2017
https://dl.acm.org/doi/10.1080/10580530.2017.1366216
D'Alessio D(2016)A preliminary evaluation of the impact of unsolicited commercial email promoting stocks on the price of the stockNew Media & Society10.1177/14614448070826939:6(1011-1027)Online publication date: 30-Jun-2016
https://doi.org/10.1177/1461444807082693
Hartemo M(2016)Email marketing in the era of the empowered consumerJournal of Research in Interactive Marketing10.1108/JRIM-06-2015-004010:3(212-230)Online publication date: 8-Aug-2016
https://doi.org/10.1108/JRIM-06-2015-0040
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Index Terms

Should spam be on the menu?
1. Information systems
  1. World Wide Web
    1. Web applications
      1. Internet communications tools
2. Social and professional topics
  1. Computing / technology policy
    1. Government technology policy

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Information & Contributors

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Published In

Communications of the ACM Volume 47, Issue 6

Wireless sensor networks

June 2004

93 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/990680

Issue’s Table of Contents

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 June 2004

Published in CACM Volume 47, Issue 6

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Senejko AŁoś ZŻurko MChmielewska-Łuczak D(2017)How do Attitudes Toward Globalization Influence Human Functioning?Information Systems Management10.1080/10580530.2017.136621634:4(308-319)Online publication date: 1-Oct-2017
https://dl.acm.org/doi/10.1080/10580530.2017.1366216
D'Alessio D(2016)A preliminary evaluation of the impact of unsolicited commercial email promoting stocks on the price of the stockNew Media & Society10.1177/14614448070826939:6(1011-1027)Online publication date: 30-Jun-2016
https://doi.org/10.1177/1461444807082693
Hartemo M(2016)Email marketing in the era of the empowered consumerJournal of Research in Interactive Marketing10.1108/JRIM-06-2015-004010:3(212-230)Online publication date: 8-Aug-2016
https://doi.org/10.1108/JRIM-06-2015-0040
Fonseca OFazzion EB Las-Casas PGuedes DMeira WHoepers CSteding-Jessen KChaves M(2015)Neighborhoods and bands: an analysis of the origins of spamJournal of Internet Services and Applications10.1186/s13174-015-0025-56:1Online publication date: 11-May-2015
https://doi.org/10.1186/s13174-015-0025-5
Fonseca OFazzion ECunha ÍLas-Casas PGuedes DMeira WHoepers CSteding-Jessen KChaves M(2015)A Spam Traffic Cost Analysis for Network OperatorsProceedings of the 2015 XXXIII Brazilian Symposium on Computer Networks and Distributed Systems10.1109/SBRC.2015.16(41-49)Online publication date: 18-May-2015
https://dl.acm.org/doi/10.1109/SBRC.2015.16
Tang QWhinston A(2015)Improving Internet Security through Mandatory Information DisclosureProceedings of the 2015 48th Hawaii International Conference on System Sciences10.1109/HICSS.2015.572(4813-4823)Online publication date: 5-Jan-2015
https://dl.acm.org/doi/10.1109/HICSS.2015.572
Li KLin MLin ZXing B(2014)Running and Chasing -- The Competition between Paid Search Marketing and Search Engine OptimizationProceedings of the 2014 47th Hawaii International Conference on System Sciences10.1109/HICSS.2014.640(3110-3119)Online publication date: 6-Jan-2014
https://dl.acm.org/doi/10.1109/HICSS.2014.640
Fox PWareham J(2012)Governance Mechanisms in Internet-Based Affiliate Marketing Programs in SpainTransformations in E-Business Technologies and Commerce10.4018/978-1-61350-462-8.ch014(222-239)Online publication date: 2012
https://doi.org/10.4018/978-1-61350-462-8.ch014
Rao JReiley D(2012)The Economics of SpamJournal of Economic Perspectives10.1257/jep.26.3.8726:3(87-110)Online publication date: Aug-2012
https://doi.org/10.1257/jep.26.3.87
Fox PWareham J(2010)Governance Mechanisms in Internet-Based Affiliate Marketing Programs in SpainInternational Journal of E-Business Research10.4018/jebr.20101009016:1(1-18)Online publication date: 1-Jan-2010
https://dl.acm.org/doi/10.4018/jebr.2010100901
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Clustering spam domains and hosts: anti-spam forensics with data mining

Spam or ham?: characterizing and detecting fraudulent "not spam" reports in web mail systems

Filtering spam with behavioral blacklisting

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