research-article

Personality and patterns of Facebook usage

Authors:

Yoram Bachrach,

Michal Kosinski,

Pushmeet Kohli,

David StillwellAuthors Info & Claims

WebSci '12: Proceedings of the 4th Annual ACM Web Science Conference

Pages 24 - 32

https://doi.org/10.1145/2380718.2380722

Published: 22 June 2012 Publication History

Abstract

We show how users' activity on Facebook relates to their personality, as measured by the standard Five Factor Model. Our dataset consists of the personality profiles and Facebook profile data of 180,000 users. We examine correlations between users' personality and the properties of their Facebook profiles such as the size and density of their friendship network, number uploaded photos, number of events attended, number of group memberships, and number of times user has been tagged in photos. Our results show significant relationships between personality traits and various features of Facebook profiles. We then show how multivariate regression allows prediction of the personality traits of an individual user given their Facebook profile. The best accuracy of such predictions is achieved for Extraversion and Neuroticism, the lowest accuracy is obtained for Agreeableness, with Openness and Conscientiousness lying in the middle.

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Cited By

Xue NDing J(2025)Exploring the association between personality traits and colour saturation preference using machine learningActa Psychologica10.1016/j.actpsy.2025.104752253(104752)Online publication date: Mar-2025
https://doi.org/10.1016/j.actpsy.2025.104752
Guadagno R(2025)Personality in social mediaPsychological Processes in Social Media10.1016/B978-0-12-811320-2.00001-0(51-81)Online publication date: 2025
https://doi.org/10.1016/B978-0-12-811320-2.00001-0
Rovira Martorell JTirado F(2024)Inteligencia artificial y pulsión. Operatividad del hook model y affective computing en plataformas digitalesArtificial intelligence and drive. Operation of the hook model and affective computing on digital platformsTelos: Revista de Estudios Interdisciplinarios en Ciencias Sociales10.36390/telos263.0526:3(843-860)Online publication date: 14-Sep-2024
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Index Terms

Personality and patterns of Facebook usage
1. Information systems
  1. Information systems applications

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Published In

cover image ACM Conferences

WebSci '12: Proceedings of the 4th Annual ACM Web Science Conference

June 2012

531 pages

ISBN:9781450312288

DOI:10.1145/2380718

Conference Chairs:
Noshir Contractor,
Brian Uzzi,
Program Chairs:
Michael Macy
Cornell University
,
Wolfgang Nejdl
L3S Research Center

Copyright © 2012 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGWEB: ACM Special Interest Group on Hypertext, Hypermedia, and Web

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 22 June 2012

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WebSci '12: Web Science 2012

June 22 - 24, 2012

Illinois, Evanston

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Overall Acceptance Rate 245 of 933 submissions, 26%

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https://doi.org/10.1016/j.actpsy.2025.104752
Guadagno R(2025)Personality in social mediaPsychological Processes in Social Media10.1016/B978-0-12-811320-2.00001-0(51-81)Online publication date: 2025
https://doi.org/10.1016/B978-0-12-811320-2.00001-0
Rovira Martorell JTirado F(2024)Inteligencia artificial y pulsión. Operatividad del hook model y affective computing en plataformas digitalesArtificial intelligence and drive. Operation of the hook model and affective computing on digital platformsTelos: Revista de Estudios Interdisciplinarios en Ciencias Sociales10.36390/telos263.0526:3(843-860)Online publication date: 14-Sep-2024
https://doi.org/10.36390/telos263.05
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