With the development of emerging information technology, the digital era is coming quietly. Under the guidance of the new development concept, the enterprise’s news publicity should also keep pace with the times to promote digital transformation and upgrading. Based on the concept of collaboration, this paper analyzes the concept, objectives and current problems of the digital system of enterprise news publicity, and discusses the realization path of the digital system of news publicity from the perspectives of building an integrated collaboration platform, optimizing the digital transformation process, carrying out bidirectional news publicity, building an omnimedia communication system, paying attention to users’ needs, and strengthening the platform construction. All these provide references for reconstructing the digital system and improving the efficiency of enterprise news publicity.