The year 2020 brought numerous unforeseen circumstances and challenges for the entire world. Busi... more The year 2020 brought numerous unforeseen circumstances and challenges for the entire world. Businesses across the globe were jolted, trying to maneuver around the pandemic and its many insinuations. Almost every business and every industry witnessed major implications of the pandemic, the fine dining and restaurant industry is one such example that was severely impacted and struggled for its very survival. The nationwide lockdown almost crippled this industry to such an extent that many thought its revival was next to impossible. However, the resilience displayed by the industry through a swift shift to a delivery model and embracing of the cloud kitchen within no time, exemplifies exceptional business acumen, a fine sense of judgment, and disaster management at its best. Within no time most fine dining restaurants shifted to the delivery-only model collaborating with aggregators and cloud kitchens to serve their customers and maximize their reach beyond their existing customer base. This paper employs secondary research to explore, how the restaurant industry and cloud kitchens were able to survive, revive, sustain and flourish through the pandemic through innovation, adapting hybrid transformation and displaying extreme resilience by reinventing and re-engaging in no time.
PalArch’s Journal of Archaeology of Egypt / Egyptology, 2021
Digital marketing is a very promising advertising tool in the developed nations where internet pe... more Digital marketing is a very promising advertising tool in the developed nations where internet penetration is almost as deep as up to 80% of the population size. However, in developing economies and especially in case of India, the use of digital marketing as an effective tool for advertising needs to be examined in detail. The dynamics of the Indian market are quite
The year 2020 brought numerous unforeseen circumstances and challenges for the entire world. Busi... more The year 2020 brought numerous unforeseen circumstances and challenges for the entire world. Businesses across the globe were jolted, trying to maneuver around the pandemic and its many insinuations. Almost every business and every industry witnessed major implications of the pandemic, the fine dining and restaurant industry is one such example that was severely impacted and struggled for its very survival. The nationwide lockdown almost crippled this industry to such an extent that many thought its revival was next to impossible. However, the resilience displayed by the industry through a swift shift to a delivery model and embracing of the cloud kitchen within no time, exemplifies exceptional business acumen, a fine sense of judgment, and disaster management at its best. Within no time most fine dining restaurants shifted to the delivery-only model collaborating with aggregators and cloud kitchens to serve their customers and maximize their reach beyond their existing customer base. This paper employs secondary research to explore, how the restaurant industry and cloud kitchens were able to survive, revive, sustain and flourish through the pandemic through innovation, adapting hybrid transformation and displaying extreme resilience by reinventing and re-engaging in no time.
PalArch’s Journal of Archaeology of Egypt / Egyptology, 2021
Digital marketing is a very promising advertising tool in the developed nations where internet pe... more Digital marketing is a very promising advertising tool in the developed nations where internet penetration is almost as deep as up to 80% of the population size. However, in developing economies and especially in case of India, the use of digital marketing as an effective tool for advertising needs to be examined in detail. The dynamics of the Indian market are quite
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