Search Results

The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry,
Cevahir Uzkurt and Rukiye Sen, in Anadolu University Journal of Social Sciences (2012)
Keywords: Organizational Culture, Innovation, Organizational Innovation, Marketing Innovation

Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management,
Erdal Arli, in Anadolu University Journal of Social Sciences (2013)
Keywords: Behavioral Intentions, Marina Management, Relationship Marketing

EVALUATING THE FACTORS AFFECTING THE INTERNET BANKING ADOPTION OF CONSUMERS USING STRUCTURAL EQUATION MODEL,
Hasan Huseyin Ceylan, Erhan Genc and Isil Erem, in Anadolu University Journal of Social Sciences (2013)
Keywords: Internet Banking, Technology Acceptance Model, Structural Equation Modeling

CONSUMERSíATTITUDES TOWARD SALES PROMOTIONS ANDPERCEIVED BENEFITS,
Mine Oyman, in Anadolu University Journal of Social Sciences (2004)
Keywords: Sales Promotion, Attitude, Perceive, Hedonic, Utilitarian, Benefits.

СЕГМЕНТАЦИЯ НА ПОТРЕБИТЕЛИТЕ С ДАННИ ОТ ИНДУСТРИАЛНИ ПАНЕЛИ,
Александър Екимов, in Almanac of PhD Students (2016)
Keywords: сегментация, индустриален панел, постериори сегментация

ПЛАЦЕБО ЕФЕКТИТЕ В МАРКЕТИНГА И ПОТРЕБИТЕЛСКАТА УДОВЛЕТВОРЕНОСТ,
Атанаска Решеткова, in Almanac of PhD Students (2016)
Keywords: плацебо ефекти, маркетингови инструменти, потреби- телска удовлетвореност, експериментален дизайн

Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma,
Cenk Arsun Yuksel, in Ege Academic Review (2002)

Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý,
Ece Nuket Ondogan, in Ege Academic Review (2002)

Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi,
Ayla Özhan Dedeoglu and Ipek Savasci, in Ege Academic Review (2005)

Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma,
Pinar ÖZKAN Özdemir, Secil Fettahlioglu and Mert Topoyan, in Ege Academic Review (2009)
Keywords: Fonksiyonel gidalar; tüketici tutumlari, ürün bilgi düzeyi, ürünlerin benimsenme düzeyi

E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers,
Suleyman Barutcu, in Ege Academic Review (2010)

Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi,
Ahmet Sekerkaya and Nihan Cirak, in Ege Academic Review (2010)

Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?,
Murat Akyildiz, in Ege Academic Review (2010)
Keywords: Marka bagliligi, kendine güven

Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme,
Oktay Emir, in Ege Academic Review (2010)
Keywords: Pazarlama, dagitim kanallari, otel isletmeleri, seyahat acentalari.

Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma,
Volkan Ozbek, Mehmet Emin Akkilic and Mehmet Oguzhan Ilban, in Ege Academic Review (2011)
Keywords: Pazarlama etigi, algilanan etik problem,etik niyetler, turizm, seyahat acentasi.

Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama,
Duygu Gungor Ozcelik and Omer Torlak, in Ege Academic Review (2011)
Keywords: Marka kisiligi, tuketici etnosentrizmi, satin alma davranisi

Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi,
Eda Atilgan Inan, Serkan Akinci, Aslihan Kiymalioglu and M. Savas Akyurek, in Ege Academic Review (2011)
Keywords: Kruvaziyer turizmi, destinasyon imaji, davranissal niyet

Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi,
Nihan Ozguven, in Ege Academic Review (2013)
Keywords: Sosyal sorumluluk anlayisi, sosyal sorum -luluk kampanyalari, musteri bagliligi

Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma,
Yener Girisken and Caner Giray, in Ege Academic Review (2016)
Keywords: Sponsorluk, Marka Kisiligi, Spor Pazarlamasi, GSM, Vodafone

Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi,
Inci Varinli and Nur Basyazicioglu, in Ege Academic Review (2016)
Keywords: Sosyal medyada pazarlama, Facebook’ta pazarlama, Path Analizi.

Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi,
Tugba Kilicer, Elif Boyraz and Adem Tuzemen, in Ege Academic Review (2016)
Keywords: Hediye satin alma ve verme, Cinsiyet Kimligi, Feminen, Maskulen

Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi,
Deniz Zeren and Nilüfer Gökdaðli, in Isletme ve Iktisat Calismalari Dergisi (2017)
Keywords: Marka Prestiji, Marka Kredibilitesi, Satýn Alma Niyeti

Determinants of Brand Equity and Its Causes & Consequences,
Khan Shahzad, in Economic Analysis (2012)
Keywords: Brand equity, brand awareness, brand familiarity, brand image, brand association, Brand loyalty, brand preferences and brand availability

Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers,
Kubra Muge Daldal and Sabiha Kilic, in International Conference on Economic Sciences and Business Administration (2014)
Keywords: Mobile marketing, mobile tagging, social media, brand awareness.

LAUDATIO,
Constantin Rosca, in Holistic Marketing Management Journal (2012)
Keywords: management, marketing, management marketing, marketing management, managerial marketing

Relationships of Atmosphere and Perceived Service to Patronage Intention,
Jer-Yan Lin, in Journal of Economics and Management (2008)
Keywords: crowding, atmosphere, perceived service, patronage, night market

Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development,
Grec Aurica and Rosu Alexandra, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: eco-marketing, globalization, development, eco-consumption, eco-behavior

Eco-tourism on the Black Sea Coast,
Muhcinã Silvia, ªerban Comãnescu Adrian and Gruescu Ramona, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: marine coasts environment, ecotourism, marketing

Brand Loyalty- a Valuable Asset,
Petruºcã Claudia-Ioana and Brunello Adrian, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: brand, loyalty, brand loyalty, brand equity.

Consumer Behavior Determined by Social Classes,
ªerban Comãnescu Adrian and Muhcinã Silvia, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: consumers, marketers, social classes

Morale and Ethics in Taxpayer Behaviour,
ªtefura Gabriela, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: taxpayer behaviour, morale, ethics, compliance.

Tax Compliance Behaviour,
ªtefura Gabriela, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: Taxpayer, compliance behaviour, income tax.

The Development of a Multi-Item Scale to Measure Brand Equity,
Brunello Adrian, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: brand equity, multi-item scales, brand equity constructs, proposed questionnaire, exploratory factor analysis.

The Quantitative-Qualitative Controversy in Marketing Research,
Brunello Adrian and Petruºcã Claudia-Ioana, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: quantitative research, qualitative research, validity, reliability, trustworthiness

Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis,
Ionescu Florin Tudor, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: business portfolio, strategic planning, strategic business units

Community Trade Mark – Strategic Marketing Instrument,
Juganaru Mariana and Juganaru Ion Danut, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: trade mark, registration, protection, communication, success.

The Effect of the Economic Crisis on the Value of Global Brands,
Munteanu Claudiu-Cãtãlin, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: brand value, economic crisis global brands, macroeconomic factors

Customer Oriented Organisations,
Pau Adriana, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: customer orientation, organization, training, employess, performances.

Typology and Characteristics of Strategic Planning,
Barbu Andreea Mihaela, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: strategic planning, long-term planning, marketing planning, corporate planning

Overview on Tourist Destination,
Caruntu Andreea Laura, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: tourist, tourist market, destination, destination image

Main Challenges in Generating Loyalty Among TV Viewers,
Nicolae Damu, Adrian Ionescu and Mihai Niculae Sabin, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: TV, viewers, loyalty, communication mix, new media

New Research in Handling Consumer Behaviour,
Dinu Gabriel and Dinu Loredana, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: mind, consumer, behaviour, neuromarketing, MRI.

Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta,
Elena Enache, Gianina Ciorãºteanu and Cristian Morozan, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: tourism, competencies, quantitative analysis.

Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs,
Ghencea Daniel-Petru, Asandei Mihaela and Micuda Ion-Dan, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: global economic crisis, economic development, renewable energy, energy security of the country, funded programs.

Strategic Marketing in Tourism,
Silvia Muhcina and Brailoiu Liviu, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: marketing, strategy, segmentation, differentiation, positioning.

An Estimation of the Influence of Relational Factors on Loyalty,
Petruºcã Claudia Ioana, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: loyalty, business to business, service quality, Relationship marketing, Trust

Competitive Strategies of Economic Enterprises,
Ionescu Gr. Ion, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: firm, strategy, relations, business, competitors

Perception Of E-learning Among University Students,
Brandabur Raluca Ecaterina and Aldea Roxana - Elena, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: e-learning, educational marketing, qualitative research, Romanian education, consumer behaviour

Firm’s Price Strategies Typology,
Ionescu Gr. Ion, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: firm, strategy, relations, business, competitors

Brand Communication For Youth,
Morozan Cristian and Enache Elena, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: brand communication, youth, strategy, technology, online

Online Performance Through the Affiliate Marketing,
Morozan Cristian and Enache Elena, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: online, affiliate marketing, customer, merchant.

Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis,
Olteanu Laura, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: material-technical basis, tourist accommodation structure, analysis, trends, destinations

Consumer Preferences for Products and Tourism Services in Romania Between 2008-2011,
Olteanu Laura, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: tourist preferences, average period, number of travelers, number of arrivals, number of nights

Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union,
Sãlãgean Liana – Ramona, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: marketing, pharmaceutical industry, public healthcare system, profitability, generic products.

Integrating Internal Branding in Marketing Strategy,
Slavova Milanka, in Ovidius University Annals, Economic Sciences Series (2013)
Keywords: internal branding, behavioral branding, brand understanding, brand loyalty

Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations,
Cãruntu Andreea Laura and Caruntu Constantin, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: services, delivery, promises, gap model.

Brand and Marketing Communication,
Muhcina Silvia, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: marketing, strategy, brand, communication, positioning.

A Model for Assessing the Influence of Lifestyle on Brand Equity,
Pagalea Andreea and Munteanu Catalin, in Ovidius University Annals, Economic Sciences Series (2012)
Keywords: brand equity, customer-based brand equity, lifestyle

Few Marketing Tools to Communicate and Promote the Vaccination Campaigns,
Muhcina Silvia and Popovici Veronica, in Ovidius University Annals, Economic Sciences Series (2017)
Keywords: marketing, communication, tools, vaccine, campaigns

C-Marketing through IT&C,
Caraivan Mitrut Corneliu, Mares Valerica and Mares Marius Daniel, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: internet,digital technology, efficient channels

Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region,
Erika Kulcsár, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: consumer behaviour,assumptions, Mann-Whitney test,Kolmogorov-Smirnov test.

Conflicts in the Distribution Circuits,
Silvia Muhcina and Adrian SERBAN Comanescu, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: conflict, distribution, price, profit.

Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market,
Pîndiche Elena and IonitaRoxana, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: market strategies, SME, influence factors

Purchasing Decision Process in the Context of the Economic Crisis in Romania,
Magdalena Platis, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: consumer behavior, purchasing decision process, change, marketing strategy

Data Equivalence in International Marketing Research,
Rusu Sabina Mihaela, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: international marketing research, data collection, data equivalence

Gaining Customers` Trust In Online Stores,
Anamaria Severin-Humelnicu, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: consumer, electronic commerce, confidence, products.

Marketing in the Economic Crisis,
Brunello Adrian and Petrusca Claudia-Ioana, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: financial crisis, marketing strategy, marketing mix, economic downturn, brand

Marketing Strategy - The Axiology of the Strategy Valorification of Marketing,
Ionescu Gr. Ion, in Ovidius University Annals, Economic Sciences Series (2010)
Keywords: economics, marketing, axiology, value, culture

Brands and Brand Equity,
Brunello Adrian, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: brands, brand equity, marketing perspective, financial accounting perspective

Marketing Strategies in Tourism,
Cristea Doina, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: agency, tourism, marketing

Goods Distribution and Logistics in the Current Economic and Financial Crisis,
Dan Gheorghe, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: financial crisis, decline in purchasing power, investment sluggishness, impulse buying decision for low value products, moderation buying decision.

Academic journals of media and communication – between scientific rigor and compromise,
Petre Gheorghe Bârlea, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2015)
Keywords: Academic journal, journalism, communication, quality, compromise.

Representations about the European Union in Spanish, Polish and Romanian TV news,
Natalia Milewski and Damian Guzek, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2013)
Keywords: European Union, Spain, Poland, Romania, content analysis.

Romanian youth’s online behavior and preferences,
Vera Ularu, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2013)
Keywords: Media studies, audience studies, youth online, youth and media.

Les dérives du siècle et les raisons d’espérer,
Loïc Hervouet, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2010)
Keywords: Journalisme, marché, éthique professionnelle

L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires),
M. Olivaud and A. Wachowiak, from Ecole Superieure de Commerce de Paris. Groupe ESCP- (2000)
Keywords: GESTION ; PUBLICITE

Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework),
Simeon Jelev, in Economic Alternatives (2010)
Keywords: brand, brand segmentation, brand loyalty, switching attitudes, marketing research

The Invisible Hands of Inter-industry Links,
Georgi Kiranchev, in Economic Alternatives (2011)
Keywords: marketing, “input-output” method, direct effects, indirect effects, full cost matrix

Criteria and Indexes for Evaluation of the Competitive Power of the Goods,
Velina Baleva, in Ikonomiceski i Sotsialni Alternativi (2009)
Keywords: competitive power of the goods, criteria for evaluation

Marketing – 115,
Krum Alexandrov, in Ikonomiceski i Sotsialni Alternativi (2017)
Keywords: marketing, paradigms, new theories

Online Resources and Tools for Digital PR,
Nikolay Vankov, in Ikonomiceski i Sotsialni Alternativi (2014)
Keywords: digital PR, content marketing, online communication tools

The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale veterinare],
Vâlceanu Gabriela-Laura, in Revista OEconomica (2015)
Keywords: labour force, veterinary services, trends, forecasts

SME Branding,
Constantin Coderie and Dan Nastase, in Romanian Statistical Review Supplement (2013)
Keywords: brand, market, competition, management, branding

Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyniki badan prowadzonych metoda ocen ekspertow),
Marek Drzazga, in Research Reports (2012)
Keywords: marketing research, marketing, retailing, marketing communications

Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi,
Baler Bi̇lgi̇n and Kunter Günaşti, in Iktisat Isletme ve Finans (2013)
Keywords: Eksik Özellik Bilgisi, Çıkarımlar, Özellikler Arası Korelasyon, Korelasyon Yönü, İşlem Akıcılığı, Çerçeveleme Etkisi

Mobil hizmet inovasyonlarının kabulü,
Serap Çabuk and Deniz Zeren, in Iktisat Isletme ve Finans (2011)
Keywords: Mobil Pazarlama, İnovasyonlarin Kabulü, Türkiye, Lojistik Regresyon

15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama,
Burcu İlter, Özge Özgen and Bilge Aykol, in Iktisat Isletme ve Finans (2008)
Keywords: alısveris merkezi, ızmir, degerlendirme kriterleri

FREE STANDING INSERTAS AN EFFECTIVE MEDIAIN SALES PROMOTI- ON AND ASTUDYON THE HYPER/SUPERMARKETCUSTOMERS,
Mehmet T›gl› and Serdar Pirtini, in Anadolu University Journal of Social Sciences (2003)
Keywords: Sales Promotion, Monetary Sales Promotion, Price Promotion, Price Discount, Price-Off, Free Standing Insert (FSI).

SPECIAL INTEREST TOURISM: MARKET RESEARCH OF MOTIVATION FROM A CUSTOMER, TURISMO DE INTERESES ESPECIALES: INVESTIGACION DE MERCADO SOBRE LAS MOTIVACIONES DESDE LA PERSPECTIVA DEL CLIENTE,
Cristobal Fernandez Robin, Jorge Cea Valencia, Paulina Santander and Roberto Melo Orrego, in Revista Internacional Administracion & Finanzas (2015)
Keywords: Special Interest Tourism, Motivation, Market Research, Multivariate Analysis, Marketing

MEMORABLE SHOPPING EXPERIENCE IN FURNITURE STORES OF TIJUANA – SAN DIEGO BORDER,EXPERIENCIA MEMORABLE DE COMPRA EN TIENDAS MUEBLERAS DE LA FRONTERA TIJUANA– SAN DIEGO,
Lucila Villa Perez, Santiago Gonzalez Velasquez and Marcela Patricia Ahumada Toscano, in Revista Internacional Administracion & Finanzas (2014)
Keywords: Memorable Shopping Experience, Merchandising, Department Store Furniture, Loyalty