René Rohrbeck is Professor of Strategy and director of the chair for Foresight, Innovation and Transformation at the EDHEC Business School, France. In his research he develops methods for participatory foresight, scenario-based strategizing and conducts regular benchmarking studies on the Future FITness of organizations.René is best known for his pioneering work on future preparedness of organizations. Having worked in two disrupted industries, automobile and telecommunication, René wanted to understand how leading organizations use foresight to anticipate future markets and develop agile strategies. He has developed the Future FITness model, which measures the ability of organizations to use foresight to drive innovation and transformation.
Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, value-chain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and ... more UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) technologies present significant opportunities for the healthcare industry. This paper explores the development and optimization of hybrid business models that leverage the combined potential of AI, AR, and VR in healthcare. We examine the synergies and complementarities of these technologies, focusing on their ability to enhance diagnostics, personalized treatment, and medical training. Furthermore, we discuss implementation challenges, including technological, organizational, and cultural barriers, as well as data privacy, security, and regulatory compliance issues. Drawing from case studies of successful hybrid business models in healthcare, we analyze the factors contributing to their success and provide insights for other healthcare organizations and technology companies. Finally, we offer recommendations for creating and optimizing hybrid business models, addressing implementation challenges, and fostering collaboration among stakeholders. Our findings contribute to the literature on AI, AR, and VR in healthcare and provide practical implications for healthcare organizations and technology companies seeking to innovate in this rapidly evolving field.
Past research has often attributed the failure of corporate attempts at business model innovation... more Past research has often attributed the failure of corporate attempts at business model innovation (BMI) to structural barriers that impede the implementation of new business models in parallel to e...
PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology, 2008
... social and hedonistic on the one hand and target-oriented, like reputation and learning, on t... more ... social and hedonistic on the one hand and target-oriented, like reputation and learning, on the ... field of open-source software development [3]. People identify themselves with a social network in which ... In this way, Dell not only obtains customer ideas for new products or product ...
Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, value-chain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and ... more UNSTRUCTURED The rapid advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) technologies present significant opportunities for the healthcare industry. This paper explores the development and optimization of hybrid business models that leverage the combined potential of AI, AR, and VR in healthcare. We examine the synergies and complementarities of these technologies, focusing on their ability to enhance diagnostics, personalized treatment, and medical training. Furthermore, we discuss implementation challenges, including technological, organizational, and cultural barriers, as well as data privacy, security, and regulatory compliance issues. Drawing from case studies of successful hybrid business models in healthcare, we analyze the factors contributing to their success and provide insights for other healthcare organizations and technology companies. Finally, we offer recommendations for creating and optimizing hybrid business models, addressing implementation challenges, and fostering collaboration among stakeholders. Our findings contribute to the literature on AI, AR, and VR in healthcare and provide practical implications for healthcare organizations and technology companies seeking to innovate in this rapidly evolving field.
Past research has often attributed the failure of corporate attempts at business model innovation... more Past research has often attributed the failure of corporate attempts at business model innovation (BMI) to structural barriers that impede the implementation of new business models in parallel to e...
PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology, 2008
... social and hedonistic on the one hand and target-oriented, like reputation and learning, on t... more ... social and hedonistic on the one hand and target-oriented, like reputation and learning, on the ... field of open-source software development [3]. People identify themselves with a social network in which ... In this way, Dell not only obtains customer ideas for new products or product ...
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Papers by René Rohrbeck