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{{Short description|American Toy company}}
{{Other uses}}
▲{{More footnotes|date=August 2008}}
[[File:Amer Flyer Royal Blue crop.jpg|thumb|250px|American Flyer S-gauge model from the early 1950s of the [[Baltimore and Ohio Railroad|B&O]] [[4-6-2|4-6-2 "Pacific"]] [[steam locomotive]], as streamlined in 1937 by [[Otto Kuhler]] for the ''[[Royal Blue (train)|Royal Blue]]'' train.]]
'''American Flyer''' is a brand of [[toy train]] and [[Rail transport modelling |model railroad]], originally manufactured in the [[United States]].
== The Chicago era, 1907–1938 ==
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Except for updated versions of the 1937 whistling billboard and trackage, all of the products offered in the 1941 catalog had been designed under Gilbert's ownership. The 'Chicago' products had been expunged. The scale accuracy was emphasized in the catalogs and packaging. Already experiencing materials shortages (due to Lend Lease), no new products were introduced in the 1942 catalog, which was only slight different than the previous edition. Prices were printed on an accompanying unstapled sheet but not on the bound pages. Even the set numbers (i.e. 4117) were not changed. The cover of the '42 edition is distinguished from the '41 by a caveat about erratic availability printed in small red fonts.
During Summer, 1942 Gilbert (as were many manufacturing companies) was compelled by Federal wartime restrictions to cease manufacturing
Because of the relatively accurate scale of the rolling stock and two rail track, these trains (not yet referred to as "S" gauge by Gilbert) were significantly more realistic than their 3 rail O gauge counterparts.
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These problems were compounded by the death of its founder, A.C. Gilbert in 1961. With the popularity of toy trains and construction toys declining, and without another successful product line to buoy the company's finances, Gilbert found itself in serious financial trouble. Finally, a majority of the company was sold by the family to a holding company, the Wrather Group, in 1962 with A.C. Gilbert, Jr., acting as CEO. Within a few months, though, A.C. Jr., died. The company continued to manufacture trains of limited appeal due to the diminished quality.
Under the new ownership, the A.C. Gilbert Co. continued to struggle, although the new owners took a more aggressive approach to advertising and marketing than when the firm was headed by the more conservative A.C. Gilbert. It manufactured a wide variety of poorly designed and poorly conceived toys (dolls, racing sets, games) that sold slowly, if at all, and was nearly overwhelmed by store returns of defective merchandise. Gilbert took an especially hard hit when a majority of a poorly designed and manufactured red James Bond 007 slot car racing set flooded back as returns after component failures. [Because of the number of returns, these sets are rare and very collectible, some selling "pre-crash' for an average of $1,000 on eBay]. Additionally, the company sold many of its toy line products to discounters with a "100% sale guarantee." When the merchandise
==Lionel, 1979–present==
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However, winds of change are blowing. Each year since 2002 Lionel has increased the number of American Flyer offerings, a sign the demand for 3/16" S gauge is growing. In late 2004, Lionel finally debuted a new steam locomotive—a highly detailed, [[2-8-2]] Mikado in multiple road names. Utilizing all new tooling and issued under the American Flyer name, the Mike is the first original American Flyer steam locomotive design since the late 1950s. Complete with TMCC (Lionel's proprietary wireless remote control technology) and a superb sound chip/system (TrainSounds), the Mikados proved to be a hot seller and their success has led to future similar issues. In late 2006, Lionel began delivering an updated remake of its largest steam locomotive, the famous 4-8-4 Northern, as well as a gray Union Pacific Northern with smoke deflectors (elephant ears); both new versions have digital sounds. Due in late 2006 or early 2007 is a new high-detail Pacific (4-6-2) with both TMCC capability and RailSounds. Additionally, Lionel released, in 2006, the first newly tooled passenger fleet. These heavyweight style cars are neither a refashioning of older Flyer designs nor a repurposing of Lionel 027 rolling stock (as some earlier Lionel/Flyer freight cars had been.) Also in 2007 Lionel started to sell American Flyer track, the popular 19" radius curve remaining unavailable to this day. In 2008, Lionel released an American Flyer Big Boy with TMCC and Railsounds.
The license to manufacture the track had been held by Maury Klein, whose K-Line brand of 0 gauge trains competed against Lionel in the toy train renaissance of the 1980s and
Lionel's investment in new tooling is being interpreted among many S-scalers as a sign of commitment by the manufacturer to their market segment, as well as the brand, the gauge, and the hobby in itself.
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==External links==
{{Commons category|American Flyer}}
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[[Category:Toy train manufacturers]]
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