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→Renovation plans: Italics Tags: Mobile edit Mobile web edit |
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[[File:Amway arena concourse.jpg|thumb|alt=Amway Arena Concourse.|The arena had only one concourse for over 17,000 people, which would get extremely congested.]]
Attendance to [[Orlando Magic|Magic]] NBA games was strong, with a waiting list of 3,700 names on the season ticket list in 1996, even after a 1994 renovation made the seats narrower.<ref>{{cite web|url=http://articles.orlandosentinel.com/1996-01-21/news/9601200788_1_magic-place-orlando-arena-arena-managers|title=Orlando Arena Faces Challenge Of Keeping Fans Under Its Spell|work=tribunedigital-orlandosentinel}}</ref> However, experts stated that the arena was outdated since the day its doors first opened.<ref name="articles.orlandosentinel.com">[http://articles.orlandosentinel.com/2005-02-28/news/0502280281_1_orlando-magic-dyer-waterhouse-centre/2 "Odds Improve For Td Waterhouse Upgrade"]. Retrieved 2010-03-16.</ref> Although it was built to NBA specifications at the time, construction began right before mid level luxury seating and lower-level club seating became the ''[[de facto]]'' standard, and the arena lacked both of these lucrative features. Also, the placement of the skyboxes gave them the worst sightlines in the arena,<ref>{{cite web|url=http://www.orlandosentinel.com/sports/orlando-magic/orl-asec-magicboxpg022805,0,6841276.photogallery|title=Arena's skyboxes & interior|author=Orlando Sentinel|date=28 February 2005|work=OrlandoSentinel.com}}</ref> consequently [[Fortune 500|''Fortune'' 500]] companies in the vicinity such as [[SunTrust]], [[Lockheed Martin]], [[Darden Restaurants]], and [[Hughes Supply]] did not lease the luxury suites.<ref name="articles.orlandosentinel.com"/>
The Orlando Magic's desire for a major renovation of the building dated to 1994, when the arena was only five years old, as the team was seeking to increase revenue by expanding the limited retail and concession space and luxury seating.<ref>{{cite web|url=http://articles.orlandosentinel.com/1994-01-10/business/9312290241_1_magic-pro-sports-season-tickets/3|title=Pro Sports Provide Boost|work=tribunedigital-orlandosentinel}}</ref><ref>[http://articles.orlandosentinel.com/1996-01-21/news/9601200788_1_magic-place-orlando-arena-arena-managers "Orlando Arena Faces Challenge Of Keeping Fans Under Its Spell"]. Retrieved 2010-03-16.</ref> In 1996, the team spent $100,000 to have Conventions Sports & Leisure of Minneapolis study and determine renovation ideas. Major renovation seemed unfeasible in 1997, when the task-force determined that the cost of implementing everything that the team wanted would reach up to $75 million.<ref>{{cite web|url=http://articles.orlandosentinel.com/1997-11-08/news/9711080119_1_vander-weide-magic-orlando-arena/2|title=Magic's Goal: New O-rena|work=tribunedigital-orlandosentinel}}</ref> However, even if luxury suites were relocated to the midlevel, the city had few corporations in the area willing to pay the $100,000-plus a year lease rates.<ref name="articles.orlandosentinel.com"/> The revenues brought in by the changes likely would not be enough to cover mortgage payments on money that would have to be borrowed to pay for the renovation. Also, at the time, the city still owed $40 million on the original construction of the building.
Beginning around 2000, the Magic began to push the City of
==Successor arena and demolition==
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